One of my favorite sections is Sarah’s 3 principles of anticipatory design: transparency, more human connection, and trust.
Food for thought: In the description of Sarah’s talk, she asks this question, “As technology becomes smarter and smarter, designers are faced with a dilemma…do we make decisions on behalf of users, or do we advise users but leave the decision up to them?”
It turns out, “You know that tackling your to-do list will make you happier, less stressed, and more content, but you (all too often) don’t do it. Trying to think or plan your way through the problem won’t do any good because it’s irrational. It’s an emotional problem.”
The article ends with advice to use this saying to push yourself along, “What’s the next action?”
By breaking up your project into small actions, you can alleviate some of the emotional toll that comes with imagining what the task will feel like when we’re doing it.
Margaret Kelsey is the Director of Marketing at OpenView. Before OpenView, she made immeasurable contributions to Appcues' marketing programs as the Director of Brand and Creative. She’s a big fan of puns, Blackbird Donuts, and Oxford commas—probably in that order.