Acronym alert! Here, we look at the 6 most important growth metrics for SaaS companies and how you can use them for sustainable growth.

Smaller screens demand simpler onboarding. Here's how to streamline your mobile onboarding and improve your app abandonment rates.

The best free tooltip plugins known to Google.

Here are some not-so-fun stats about mobile app abandonment—plus, what you can do to improve your app's retention rates.

Churn isn't all bad. Here's how to stop panicking and start learning from your churn rate.

A product designer explains why your great UX still needs onboarding, and how humble learning patterns can make your best UX even better.

Sometimes being helpful means telling your users to go figure it out for themselves.

Let's get real: Timelines are a terrible way to roadmap. It's time for a roadmap that communicates your strategy, not just your deadlines.

Not-so-humble brag alert! Find out how Litmus increased product adoption and strengthened their growth and retention strategy using Appcues.

Churn prevention shouldn't be about damage control. It should be about creating user experiences so good that people want to stick around.

If the product fits, market it! Here, we look at what achieving product-market fit actually looks like for a SaaS company.

Whether you sell software or sneakers, user onboarding can help you increase engagement, reduce churn, and create better user experiences.

How to make sure your users take meaningful actions within your product, again and again.

Why you should trust your users' actions, not their words—and how to give your users what they need, instead of what they think they want.

We got a makeover! Read all about the rebrand process—a 6-month-long labor of love that took us from #EF4546 to Blurple.

We interviewed Jason to learn how better design can save us all from drowning in our own data.

Every great product needs a great product launch. Here's how to design a product launch plan that will make your own release go viral.

It's the little things. Learn why you should be tracking and improving your micro conversions for more sustainable growth.

Good storytelling doesn't just build trust—it builds more successful products. Here, we look at the Three P's of good product storytelling.

Intuitive UI. You know it when you see it, but how do you actually design for it?

So many acronyms, so little time! Here's how to identify when your MVP has reached MMP so you can ship with confidence.

No one wants their free trial launch to fail. Learn how to launch a successful free trial that both your customers and your team will love.

There's a fine line between a good tooltip and an annoying one. Here, we look at how to use this powerful UI pattern the right way.

Good UX doesn't just point users in the right direction—it motivates them to take the actions they need to get the most out of your product.

There's nothing like a good onboarding teardown to help you rebuild your onboarding experience the right way.

Experience maps help you create better user experiences more efficiently and effectively. Here are the 7 things you need to get started.

We caught up with some Feefo folks to find out how they kept their users happy and informed during a major UI redesign.

Behold! The best UI kits for web and app design—all of which just happen to be totally free!

Product engagement is arguably the most important KPI in your business. It's about time we had a stack that covered it.

Maybe she's born with it, maybe it's a skill she developed through observation and training.

To achieve profound simplicity, you first need complexity. Here, we look at the hidden intricacies behind several seemingly simple products.

Learn how to map your users' journeys and create perfected UX flows that get users where they want to go.

A hybrid product development strategy can bring a team together, encourage fresh ideas, and help a product grow. Here's how to get started.

Three PMs explain how to ask the right questions, set the right objectives, and avoid common mistakes when defining your metrics strategy.

Good gamification is delightful; bad gamification will frustrate and alienate your users. Here's how to get it right.

Done correctly, in-app messaging relieves user frustrations and delivers contextual, personalized messaging where and when it matters most.

Every cancelation hurts. But how you troubleshoot what's going wrong?

Your company is evolving. PM responsibilites of should be, too.

Today, we're excited to launch Checklists—a scientifically proven way to onboard users successfully.

Users will pull you in every direction if you let them. Here's how to make sure you're incorportating the right feedback into your product.

Meetings left unchecked can be insidious. Learn how to design them to work for your team.

We started Appcues in 2013 on a simple premise: every digital experience has the potential to be remarkable. Here's where we're headed.

For a business to be rapidly unsuccessful is illogical, yet this fail-fast philosophy is prevalent in the SaaS world today. But why?

Getting engineers involved in user testing can ingrain empathy into almost every decision your product and engineering team makes.

Checklists improve UX by managing complexity on behalf of the user. Learn all of the psychological principles behind why brains love them.

Using a new product can be intimidating and frustrating, but a great checklist can help new users get them to their “Aha!” moment faster.

Blissfully's annual SaaS Trends report brought up some suprising thoughts about who should be using a freemium model.

“Jumping the shark” is the worst nightmare of every product person. Here's what it is and how to avoid it.

1,200 hours of research and writing has culminated in this expert guide to customer retention best practices. Let's dive in!

It’s time to get ahead of the conversation on digital privacy by doing more to protect your customers.

AI has taken over the workforce. To stay competitive, it's important for product managers to understand this changing landscape.

We sat down with Janna Bastow to find out how to align your internal organization, inspire coworkers/stakeholders, and prioritize change.

Managing a product team in a physical office is hard enough. So, what happens when you manage a fully remote team?

Your product is ready to go: The layout is intuitive, the style is elegant, and the flow is seamless. But how does your product sound?

Krassi Hristova and Yana Welinder share how they balance keeping up with PM knowledge and technical knowledge.

Firstbird had trouble scaling UX personalization—that—until they adopted Appcues. Learn 3 business-changing benefits Firstbird experienced.

You know your product's value, but do your users? Learn how to get them to their Aha moment—faster than ever before.

Like all great expeditions, growing your product takes time and resources. So we put together a constant stream of evidence and inspiration.

There’s no doubt about it—the world is going mobile. Learn how you can measure & increase the most important metric—mobile users' happiness.

It doesn't matter how slick your app looks—the design of your onboarding experience is useless if it doesn't capture users' attention...

Learn these 10 essential skills you'll need to ace to be a standout product manager.

As humans, we evaluate software in much the same way as we evaluate relationships with other humans.

There are more than 20 well-documented product prioritization techniques. At some point, there must be an overlap, right? A secret sauce?

Throughout development, you'll either need inspiration, clarity, or validation from your users. Here's how to get them all.

A few misconceptions about building onboarding experiences in-house can get product teams into trouble. What they are and what to do:

In order to make the right choice, you need a decision framework to help you decide between a free trial or freemium model.

What exactly is a bad tech pun? Appcues investigates with this very serious in-depth report.

Over time, quick fixes add up. When it's time to build something new, what should take a few hours takes weeks or months. That's tech debt.

Improving customer retention is hard. But it shouldn't destroy your team either. Learn how to streamline the process with these 8 tips.

Feedback on your roadmap comes from SO MANY sources. So how do you hone in on features that are in line with your product's vision?

Whether it's your first role or you're an industry veteran, learn what to do during your first 30 days of a new role to ensure success.

You'll never have "enough" time before launching new features and updates. So, how can you build (polished) products fast?

We dive into the lessons you can learn from 8 examples of great customer retention emails.

User onboarding is a once in a user’s lifecycle experience that—when done well—bridges a delicate journey between your sign up page...

I've seen thousands of people make the same user onboarding mistake—they onboard users like they're customers. Here's the difference...

Using internal triggers can transform your user messaging from spam to pure magic. Learn how they work from a leading product designer.

Poor customer onboarding process can frustrate your customers and spell disaster fro your business. But how do you know if it's gone wrong?

The formula might be more involved than you think. Get our 3 pro tips on how to fully grasp the metrics around customer retention.

Discover the key traits and skills that separate a good product manager from a great product manager.

Learn how innovative teams deploy growth strategies to achieve massive growth with examples from IBM, Airbnb, Segment, Twitter, and more.

We put together this mega list of the most important and useful PM tools out there. Happy hunting!

Every SaaS user has a goal, let’s call this goal Point B. The question is: Does your product function more like MapQuest or Google Maps?

User personas will quickly enable you to design features customers will actually use. Here's how to create them...

After building your first product, don't forget to also build a plan for its release. Here are 5 tactics for your next product launch.

Customer engagement is the lifeblood of every SaaS business, but it's hard to quantify. Here are 7 reasons you should—and how to do it.

You know churn is bad. But if you're not using cohort analysis correctly, you might have a hard time reducing your churn rates.

One-size-fits-all doesn't work for user onboarding. Learn how to implement persona-based onboarding & shorten your users' activation time.

The best designs are experienced rather than seen. Learn these 3 underrated UX fundamentals to improve your product.

Onboarding users is a serious art. I came up with a few onboarding ideas I haven’t seen yet. Probably because—well—they’re wacky.

Have you heard of the HEART framework? Here's how to use it to improve your UX.

Let's discuss how focusing on pricing, messaging, and internal workflows can help traditional software companies become more product-led.

The best growth marketers are obsessed with human behavior but rarely think about what cognitive biases are affecting their own work.

Here's how to incorporate qualitative and quantitative user feedback to actually improve your product.

Chances are that your onboarding process is a problem. Here are four elements that make for a bad onboarding experience and how to fix them.

No matter if you're in marketing, product, or sales, here's how you can make your company more customer driven.

We build business cases for products and processes, and so let's apply the same rigor to diversity & inclusion initiatives too. Learn how.

Want a qualification framework that generates engaged leads and results in better long-term customers? Turn to PQLs—product qualified leads.

Churn is a fire alarm. It's a great indicator that something's gone wrong, but it doesn't help you put out the fire.

We brought our favorite event—Drunk User Testing—to San Francisco. Check out what happened.

Marketers who learn to code level up their skills and work better with more technical teammates. Learn 6 things you can do with code.