Using internal triggers can transform your user messaging from spam to pure magic. Learn how they work from a leading product designer.

Poor customer onboarding process can frustrate your customers and spell disaster fro your business. But how do you know if it's gone wrong?

The formula might be more involved than you think. Get our 3 pro tips on how to fully grasp the metrics around customer retention.

Discover the key traits and skills that separate a good product manager from a great product manager.

Learn how innovative teams deploy growth strategies to achieve massive growth with examples from IBM, Airbnb, Segment, Twitter, and more.

We put together this mega list of the most important and useful PM tools out there. Happy hunting!

Every SaaS user has a goal, let’s call this goal Point B. The question is: Does your product function more like MapQuest or Google Maps?

User personas will quickly enable you to design features customers will actually use. Here's how to create them...

After building your first product, don't forget to also build a plan for its release. Here are 5 tactics for your next product launch.

Customer engagement is the lifeblood of every SaaS business, but it's hard to quantify. Here are 7 reasons you should—and how to do it.

You know churn is bad. But if you're not using cohort analysis correctly, you might have a hard time reducing your churn rates.

One-size-fits-all doesn't work for user onboarding. Learn how to implement persona-based onboarding & shorten your users' activation time.

The best designs are experienced rather than seen. Learn these 3 underrated UX fundamentals to improve your product.

Onboarding users is a serious art. I came up with a few onboarding ideas I haven’t seen yet. Probably because—well—they’re wacky.

Have you heard of the HEART framework? Here's how to use it to improve your UX.

Let's discuss how focusing on pricing, messaging, and internal workflows can help traditional software companies become more product-led.

The best growth marketers are obsessed with human behavior but rarely think about what cognitive biases are affecting their own work.

Here's how to incorporate qualitative and quantitative user feedback to actually improve your product.

Chances are that your onboarding process is a problem. Here are four elements that make for a bad onboarding experience and how to fix them.

No matter if you're in marketing, product, or sales, here's how you can make your company more customer driven.

We build business cases for products and processes, and so let's apply the same rigor to diversity & inclusion initiatives too. Learn how.

Want a qualification framework that generates engaged leads and results in better long-term customers? Turn to PQLs—product qualified leads.

Churn is a fire alarm. It's a great indicator that something's gone wrong, but it doesn't help you put out the fire.

We brought our favorite event—Drunk User Testing—to San Francisco. Check out what happened.

Marketers who learn to code level up their skills and work better with more technical teammates. Learn 6 things you can do with code.

Kevan spent 35 days researching the best tactics for user onboarding emails. Check out what he learned.

Product release emails are the main source of ignition to excite your users to adopt your new feature. Learn how to pack an emotional punch.

These proven strategies will help all of your users—from new sign-ups to old hands—use your product more effectively.

If you’re curious about starting a conversation around diversity and inclusion at your company, this one's for you.

Need a little growth inspiration? Check out our (refreshed!) list of the best growth hacking blogs you should be reading religiously.

Using a new product can be intimidating and frustrating, but a great checklist can help new users get them to their “Aha!” moment faster.

Learn how to map your users' journeys within your product to create perfected UX flows that get users where they want to go.

Learn how to ask questions across the customer journey—from acquisition to retention.

Customer engagement is an all-encompassing term that stretches across teams and metrics. Read our list of the 10 best strategies for 2018.

How do infrequently used products bolt on a habit-forming customer experience? Nir explores two ways.

Net Promoter Score is a helpful tool to measure the temperature of your customers. Learn when to use it—AND when not to.

How Amplitude sets product performance metrics, and why you should start doing it too.

Learn these mistakes and understand why they don't work so that you can avoid them in your own product.

Onboarding is crucial to creating a successful product. But without a retention plan, all that time spent acquiring customers is wasted.

There are many benefits of being technical as a product manager, but make sure you don't miss this one massive red flag.

Sustaining SaaS growth is hard. When you do stall, it's important to resuscitate growth as quickly as possible.

Don't know where to begin with user testing? We put together 6 tips to make your first test a success.

You can no longer rely solely on webinars and help centers for customer onboarding. So, how can you educate your users at the right time?

Lead qualification is the best tool for improving product engagement. But there's more to it than maximizing sign-ups & short-term revenue.

AdRoll uses Appcues to provide thoughtful help at the right time, to the right users, at every stage of the customer lifetime.

What are the ethical responsibilities of companies that are able to manipulate human behavior on a massive scale?

In this excerpt from Richard Banfield's book—Product Leadership—learn the impact of a product leader and how to build a team.

Building a system to take advantage of the strengths and weakneses of both quantitative and qualitative analytics.

We’re calling 2018 'The Year of The Democratization of Product'—and we’re seeing 3 major trends in product contribute to it.

In this guest article from ProductPlan, we explore how a PM should balance big picture strategy and tactical details.

Attention isn't as simple as it seems. Explore why you're having trouble ignoring distractions and what to do to boost focus.

It costs 5x as much to acquire a new customer as it does to nurture an existing one, but many brands are doing just the opposite.

It doesn't matter how slick your app looks — the design of your onboarding experience is useless if it doesn't capture users' attention...

“You know, I’m on the fence for how much you’d benefit from this” - This was the response to an inquiry I sent yesterday to a woman selli...

Marketing can treat each of us like a special snowflake, but once we’re in the product, we’re all treated exactly the same.

Yotpo's growth team created onboarding flows that have increased new user engagement (42%), new feature adoption (300%), and retention ra...

Revenue is the final goal of every app business, and it’s not easy to achieve.

Even though you've A/B tested the copy and design of your welcome screen, even though you've determined which 3 core features predict...

Everyone reading this agrees that in-app messaging is important.

Consumer companies scale to millions of users by getting people hooked on the product. Some favorites—products like Facebook and Snapchat...

When Scott Smith, CloudApp’s VP of Sales and all-around good guy, first turned his focus to his user onboarding emails, he had no real di...

Sales and marketing teams have long relied on the power of lifecycle messaging to get more and more users through the door...

Everyone might be trying to sell something, but not all approaches to selling are equal.

If there's one thing Amazon employees dread, it's getting an email from CEO Jeff Bezos containing a single question mark — “?”

For many product people, “sales” can be a bad word. In their minds, if you focus your attention building a product that solves a serious...

In 1995, Clifford Stole voiced a popular opinion in the Tech & Science section of Newsweek:

What began as a meager startup in 1998 has now become one of the world's most ubiquitous online payment systems: PayPal. Worth over...

Few moments matter more to an app’s success than onboarding: the process of orienting new users to your product and helping them achieve...

It does not matter how great you think your product is if your users do not agree.

Product redesigns and 2.0s are moments of accomplishment and celebration for product teams. But with change comes anxiety for many users...

This is a guest post from Patrick Campbell, founder and CEO of Price Intelligently...

Canceling ≠churn.Too many SaaS teams see the moment when a customer presses the “Cancel my account” button with a feeling of surrender.

Product managers and marketers often fall into the trap of “carrot and the horse” thinking. They dangle carrots in front of users...

For centuries, every business interaction we had involved people. Way back in ancient Greece, citizens would haggle in the agora over the...

It's hard to imagine a business process that's more bureaucratic and messy than HR. Tons of paperwork and complicated processes are still...

The CRM system is the central nervous system of any organization that spends significant time communicating with customers...

Onboarding is a magical time—magic in the sense that if your users don’t find what they need and get the results they want, they will...

“Jumping the shark” is the worst nightmare of every founder. Often, early-stage startups go through a quick growth period followed by a...

Onboarding individuals can be hard enough. Most users who sign up won't stick around long enough to achieve meaningful value with the...

User onboarding is never finished. Gathering user feedback and improving onboarding isn’t just helpful. It’s necessary to providing...

Canva's growth team has created a process from which they improve their activation rate by 10% regularly, resulting in tens of thousands...

Personalizing your product's experience is one of the most powerful ways to impress, convert, and retain users.

Building a feature that no one uses is like throwing a party and no one shows up.

We can all think of products that have been ruined by one too many pop-ups. An irrelevant full-screen takeover with no escape.

Mobile messaging apps are going to dominate the web. They're already bigger than social networks, and the falling prices...

You've just paid $20 to visit an art museum for the day. You know you're going to love it—wall to wall Picassos and Pollacks...

In the Summer of 2016, the Appcues Product team was killing it. If you had a checklist for a high-performing product team, we were...

Everyone knows LinkedIn as the “world’s largest professional network,” but it hopes to become much more...

Apps do small and frustrating things every day that lead me to delete them. I feel no remorse...

What separates a good tooltip from an annoying one?

Have you ever been in a bad relationship? It seems like we all have. Where a partner didn’t return the love we were giving. Or perhaps...

The following is an excerpt from Jonathan Siegel’s new book, The San Francisco Fallacy.

Apps often have to ask a lot—fill out this form, enable this integration, keep up with these updates—before users can benefit from the...

When we were doing early customer development at Appcues, I sat down with a friend who was a product marketing manager. We suspected...

Few industries have to cater to as diverse needs as the travel industry does...

From 2008 to 2017, software platform GitHub grew to 26 million users, becoming the world's largest host of source code.

Last winter, Facebook made a change that I’ll bet you remember. They updated their ‘Like’ button to include ‘love’ and ‘wow’ and other...

Before the age of three, kids make a million new neural connections per second. Their brains take in new information and transform with it..

Netflix officially ditched its classic 1-to-5-star rating system for a binary thumbs-up, thumbs-down rating system.

Today we’re proud to launch Appcues 2.0, the complete platform for better user onboarding. If you’re looking to teach new users your...