Show up in the moments beyond your product

Bring users back

When someone stalls or goes quiet, send a targeted email triggered by a set amount of inactive time to get them back on track.

Onboard and activate

Reinforce progress in their inbox based on in-app actions or missed steps so users keep moving forward.

Follow up with purpose

Turn insight into action after NPS responses, feedback, or milestones with a timely follow-up.

Appcues features

Branching

Adapt email paths in real time based on each user’s actions.

Event triggering

Fire off the right message the moment a key action (or inaction) happens.

Custom audiences

Build precise segments from product behavior and CRM data.

GOAL TRACKING

Set your outcome and see exactly how your email sequences move the needle.

Templates

Create and manage company-wide email templates that keep every send on-brand and consistent.

personalization

Make every email feel relevant with dynamic content and targeting.

Drag and Drop Or HTML

Build fully branded emails however you prefer.

CREATE
TARGET
MEASURE
CREATE
TARGET
MEASURE
CREATE
TARGET
MEASURE
CREATE
TARGET
MEASURE

Run your next email play in three simple steps

"We needed a real-time and event-based engagement mechanism for our digital programs, so we tried Workflows, and our world exploded with possibilities and ideas of how we could digitally engage our users at scale.”

Chrissy Quiñones
Digital Customer Success Program Manager @ FullStory

Frequently asked questions

What is behaviorally triggered email?
How does Appcues send behavior-based emails?
Do I need to connect a separate email platform?
Can I personalize my emails?
What are common use cases for behaviorally triggered email?
How do I measure email performance in Appcues?
Can I use email alongside other channels?