behavioral email
Most emails miss the moment. With behavior-based targeting, translate actions into perfectly timed nudges that drive measurable results.
When someone stalls or goes quiet, send a targeted email triggered by a set amount of inactive time to get them back on track.
Reinforce progress in their inbox based on in-app actions or missed steps so users keep moving forward.
Turn insight into action after NPS responses, feedback, or milestones with a timely follow-up.
Adapt email paths in real time based on each user’s actions.
Fire off the right message the moment a key action (or inaction) happens.
Build precise segments from product behavior and CRM data.
Set your outcome and see exactly how your email sequences move the needle.
Create and manage company-wide email templates that keep every send on-brand and consistent.
Make every email feel relevant with dynamic content and targeting.
Build fully branded emails however you prefer.
Behaviorally triggered email is a type of automated email that sends based on what someone does—or doesn’t do—in your product. Instead of relying on scheduled blasts or guesswork, these messages respond to real-time user actions like skipping setup or hitting a milestone.
Appcues emails are built and sent through Workflows—our automation tool that lets you trigger messages based on user behavior, timing, or segments. Just choose your audience and set the conditions, and Appcues takes care of the rest.
Nope. Email is built right into Appcues. You can manage your senders, customize frequency and delivery windows, and publish directly from Appcues—without switching tools or needing help from engineering.
Yes! Use dynamic fields like first name, plan type, last seen date, or any property you’ve passed into Appcues. You can even personalize content based on how users interact with your product to keep every message relevant.
Behaviorally triggered emails are great for nudging users who stall during onboarding, bringing trial users back before time runs out, and encouraging upgrades after key actions. You can also use them to reconnect with users who’ve gone quiet or follow up on feedback and feature interest. These emails are designed to drive meaningful action—not just opens.
Every Appcues email includes built-in analytics. You’ll see opens and clicks—and you can set Goals to track how emails contribute to key outcomes like activation or conversion.
Absolutely. Appcues Workflows let you combine email with push notifications—and soon, in-app messages—to coordinate the full user journey. Guide users wherever they are, without managing multiple tools.