Choose the right plan for you

3 plan types:

Drive users deeper into your product: 
User onboarding flows
Feature announcements
NPS surveys
Monthly Active Users
# of unique user IDs that log into your platform each month
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Bill monthly
Bill annually
Prices shown are billed monthly. For prices billed annually, click here →



Everything startups need to improve activation
• Publish unlimited flows
• Audience targeting & personalization
• Appcues branding
• NPS Starter
Test it outor estimate your price



Robust features for growth-focused teams
Starter, plus:
• Advanced behavioral targeting
• A/B testing
• No branding
Test it outor estimate your price


Let's talk

Full service package for lasting impact
Standard, plus:
• Dedicated success coach
• Enhanced security & SLA
• Custom contracts & invoicing
Request a demo

Frequently asked questions

Do you have a free trial?
Yes we do. Our full featured free trial is designed to give you the chance to evaluate if our tool is a technical fit for you. Your trial will end after you show an Appcues experience 100 times.
Do I need to pay for users that don't see Appcues?
Yes. Appcues will see every user that logs into your application. It's what lets us know whether or not to show content to that user. For some added benefit, because we will see all your users, you will be able to historically target flows to users event and property histories.
How are Monthly Active Users Calculated?
MAUs are calculated as the total number of users who sign in to your platform in any given month. We don't charge you for dormant users who may be in your database but don't log any activity during a given month.
If we pay yearly, how does going over the limit affect the price?
We will reach out and upgrade your account for the remaining months in your contract.
Can I try Appcues before committing to a plan?
Yes. All Appcues plans come with a free trial and no credit card required. Your trial gives you the ability to show Appcues flows up to 100 times. However, we are currently offering your first 14 days as unlimited.
What happens if I go over my plan limit (exceed the MAUs allowed)?
If you exceed your plan, we'll keep all of your Appcues running and will automatically upgrade your account or charge you a prorated overage, whichever is cheapest for you, at the next billing cycle.