Turn your product into a growth engine. Transform your business.

Whether you’re at a Fortune 500 company or a startup, Appcues has a plan to help you grow.

Select your monthly active users
<1,000
2M+

MAUs: 2,000

ESSENTIALS
$279/mo
paid annually or $299/mo paid monthly
Onboard new users and engage customers throughout their lifecycles. Ideal for startups and SMBs like:
Includes:
  • Up to 3 seats
  • Unlimited basic engagement patterns & NPS
  • Up to 3 branded themes
  • Analytics integrations only
  • Email support
Test it outRequest a demo
GROWTH
$879/mo
paid annually
Maximize activation, customer revenue, and retention. Ideal for rapidly growing companies like:
Everything in Essentials, plus:
  • Up to 10 seats
  • Advanced targeting and engagement patterns
  • Fully customizable themes
  • Access to all integrations
  • A dedicated Customer Success Manager
Test it outRequest a demo
Let’s talk
Transform your product experience. Ideal for businesses with >500 employees or multiple products like:
Everything in Growth, plus:
  • Unlimited seats
  • Additional targeting and pattern customization
  • Enterprise account administration
  • Enhanced Security & SLA
  • Premium support and services
Request a demo

Feature comparison

ESSENTIALS
GROWTH
Account
User seats
3
10
Unlimited
Terms
Standard, monthly or annual
Standard, annual
Custom
AUDIENCE MANAGEMENT
Audience segments
Up to 5
Unlimited
Unlimited
Dynamic personalization
UI patterns
Onboarding tours
Tooltips
Checklists
In-app surveys
In-app messaging
Announcement center
NPS
Reporting
Experience reporting
Event triggering
Goal tracking
10
20
50
Customization
Branded themes

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Up to 3
Unlimited
Unlimited
Custom CSS
Advanced integrations
Integrations
Basic integrations
Basic and Premium Integrations
Basic and Premium Integrations
Account security
Roles and permissions
Activity logs (coming soon)
Enhanced security & SLA
Services
Support
Email
Email and phone
Email and phone
Dedicated Customer Success Manager
Technical Implementation Manager

Product-led businesses big and small choose Appcues

“This has made my life so much easier! It's great to be able to release modals and announcements without straining our engineering team.”

Zareen Ahmad, Community Manager

“The effort is so low but the ROI can be massive. Just devote the 1/2 day for implementation and try it. You will not be disappointed.”

Rohit Shenoy, Sr Product Manager

“Appcues enables our growth team to test multiple hypotheses within a short period of time.”

Xinghi Ho, Growth Manager

Frequently asked questions

Do you have a free trial?

Yes! Our full-featured free trial is designed to give you the chance to evaluate if Appcues is a technical fit for your product. For the first two weeks, you can show unlimited Appcues experiences. After those two weeks, your trial will remain active until you have shown an Appcues experience 100 times.

How are Monthly Active Users Calculated?

MAUs are calculated as the total number of users who sign in to your platform in any given month. We don't charge you for dormant users who may be in your database but don't log any activity during a given month.

Can I try Appcues before committing to a plan?

Absolutely. All Appcues plans come with a free trial—no credit card required.

What happens if I go over my plan limit (exceed the MAUs allowed)?

If you exceed your plan, we'll keep all of your Appcues experiences running and somebody from our team will reach out about upgrading your account at your next billing cycle.