Get more than just a DAP

Appcues gives product and marketing teams the data, agents, tools, and partnership to turn product behavior into customer growth.

Appcues Data

Product usage, surveys, conversations, and intent, joined with your CRM and warehouse and open to the whole company.

Agents

Specialists for analysis, ops, UX, PMM, product, and CX that spot what is changing and pick up the follow-up work.

Tools

Guides, checklists, announcements, and surveys in product, advanced targeting.

Partnership

Experts who know how growth gets done inside a real company, from install through expansion.

Appcues team members

Trusted by product and marketing teams at

Pricing that makes dollars and sense

Starting at

$9,000/year

See what each plan includes ↓

Grow

For teams running engagement across the whole lifecycle.

From $9,000/year

  • Price scales with monthly active users, up to 50,000
  • 25 published experiences
  • 24 months of reporting history
  • CX Manager and Technical Success Manager
Book a call
The Appcues workspace tour: Ask, answer, and launch with Appcues

See Appcues in action

Click through it yourself. In two minutes, you’ll see how Appcues turns what customers do into campaigns that move them forward.

Take the product tour ›

We’re not kidding about having your back

Pricing that grows with you, not against you

  • Unlimited seats for every team that touches the customer
  • Every feature, ungated, plus every integration from day one
  • Simple value metrics: active users, products installed, and published experiences

Extra momentum when you need it

Partnership is built into every plan. Premium services are available when you want extra help. Work alongside our experts, or hand them the heavy lifting.

What we help you work through

  • Account optimization
  • Governance
  • Data connectivity
  • Competing priorities
  • Limited surface area
See what we offer

Help making the switch

We’ll move you over in about a month, and our migration team does the heavy lifting.

See the plan
  1. 1Evaluate (under a week). Technical review, a look at your current guides, and a plan built around your renewal date.
  2. 2Migrate (weeks 1 to 4). Install and content run in parallel. SDK and IDs go in during weeks 1 and 2, guides get rebuilt in waves by traffic, and your old tool’s content freezes in week 3.
  3. 3Cut over (week 5). Flip the switch with a safety net. Your old tool stays on for 2 to 3 weeks so you can roll back or export reports.

“Ohhhh, we are going to have some fun.”

Enterprise product manager
on switching from the legacy experience to the agentic workspace

Compare our plans

Features included in the Grow and Enterprise plans
Features

Grow

From $9,000 per year

Enterprise

Custom pricing

Scale
Monthly active users (MAUs)Up to 50,000Custom
SeatsUnlimitedUnlimited
Published experiences25100
Reporting history24 months36 months
Additional published experiencesAdd-onAdd-on
Data
Product usage monitoring
Proactive clickstream and event tracking
Surveys and sentiment
Plain-language analysis
Dashboards and reports
CRM, support, and data warehouse connections
AI
Plain language interface
Access to multi-agent system
AI insights and recommendations
Agentic campaign, guide, and report building
Analyze, build, and optimize from Claude, ChatGPT, and other AI harnesses
Tools
Multi-step guides, checklists, announcements, and surveys
Embedded inline content
Advanced targeting
Unlimited segments
API and MCP access
Behavior-based emailAdd-onCustom
Push notifications
Partners
CX Manager and Technical Success Manager
Guided install, launch, and optimization through month 6
Priority supportNot included
Premium servicesAvailable24 hours included
Security
SOC 2 certified, GDPR and CCPA compliant
Human-in-the-loop AI creation
HIPAA
Single sign-on (SSO)
EU data centerAvailableAvailable

Why customers prefer Appcues

A decade of building for growth

We've spent years driving powerful results for our customers.

A faster, clearer, and sharper platform

Approachable and intelligent software that helps teams make better decisions faster.

A team that has your back

Our team of hands-on experts are deeply committed to your success.

FAQs

Have another question? Check out Appcues Docs.

How are active users counted?

+

Only users who sign in during a given month count toward your total.

What happens if we go over our plan?

+

Your experiences keep running. We talk through the right plan at your next billing cycle.

What changes between Grow and Enterprise?

+

Scale, not features. Both plans include every experience type, feature, and integration. Enterprise adds room for more active users, more published experiences, and longer reporting history.

Create experiences that drive growth

See what's possible with Appcues.

Book a call