Turn your product into a growth engine

Whether you’re at a Fortune 500 company or a startup, Appcues has a plan to help you grow. Pricing for each plan below scales with your monthly active user count.
ESSENTIALS
Ideal for startups and small businesses.
Starting at
$
249
/mo
Paid annually
Monthly
Annual
-
2,500
+
Monthly active users
?
MAUs are calculated as the total number of users who sign into your platform in any given month.
Includes
3 user licenses
?
User licenses represent how many of your teammates can have access to your account.
Standard pattern library, including NPS surveys
Unlimited Insights
10 click-to-track events
Send data to analytics tools
Email support
growth
Ideal for teams at high-growth companies.
Starting at
$
879
/mo
Paid annually
-
2,500
+
Monthly active users
?
MAUs are calculated as the total number of users who sign into your platform in any given month.
Everything in Essentials, plus:
10 user licenses
?
User licenses represent how many of your teammates can have access to your account.
Advanced pattern library, including Checklists and Launchpad
Advanced targeting capabilities
Unlimited click-to-track events
Unlimited use of integrations
Dedicated Customer Success Manager
Enterprise
Ideal for multiple products or enterprises.
Request a demo for pricing.
Let's talk
Enterprise contracts are annual and can have more flexible terms.
Everything in Growth, plus:
Unlimited user licenses
?
User licenses represent how many of your teammates can have access to your account.
Enhanced security and SLA
Enterprise account administration, including roles and permissions
Localization support
Premium support and services
Bulk import/export API

Feature comparison

Account
essentials
enterprise
User licenses
?
User licenses represent how many of your teammates can have access to your account.
3
10
Unlimited
Multi-account support
?
Easily switch between multiple accounts with the same login credentials.
Terms
?
Our standard terms of service apply to all plans. For more flexible terms, contact us about an Enterprise package.
Standard, monthly or annual
Standard, annual
Custom
Targeting
essentials
growth
enterprise
Audience segments
?
Segments are a way to manage groups of users for easy, repeatable targeting of your Appcues flows.
Up to 5
Unlimited
Unlimited
Dynamic personalization
?
Personalize the contents of your flows with any of your user properties.
Event triggering
?
By default, users are evaluated for displaying flows on page load. Event triggering shows that flow immediately after the event occurs.
UI Patterns
essentials
growth
enterprise
Onboarding tours
?
Use Modals and Tooltips to welcome new users to your product and show them around.
Tooltips
?
Tooltips are small in-app messages that can be used alone or as part of a series.
Hotspots
?
Hotspots are small dots or beacons that encourage users to focus on certain design elements or features.
Checklists
?
Checklists were designed to motivate and reward new users as they learn and adopt your product by tapping into powerful psychological principles.
In-app surveys
?
Gather quantitative and qualitative data about customer sentiment, preempt churn, and identify your biggest advocates.
In-app messaging
?
Use a Slideout or Modal to make an important announcement.
Launchpad
?
Launchpad allows users to access Appcues flows from a notification dropdown within your product.
NPS
?
Capture user opinions, preferences, and attributes with surveys and feedback touchpoints.
Insights
essentials
growth
enterprise
Events Explorer
?
Events Explorer allows you to visualize the events that occur within your product, monitor them over time, and gather insights about usage.
Click-to-track events
?
Easily create events by selecting elements on the page using the Builder.
10
Unlimited
Unlimited
Flow reporting
?
Comprehensive insights about the performance, engagement and success of your flows.
Custom goals
?
Goals help you measure how your flows are influencing user behaviors - including activation moments, feature adoption, upgrades, and more.
10
20
50
Customization
essentials
growth
enterprise
Branded themes
?
Themes include options for fonts, colors, and customizing things like backdrop opacity.
Up to 3
Unlimited
Unlimited
Custom CSS
?
Take advanced control of how your flows look using CSS styling in Themes.
Localization support
?
Using localization with Appcues means you can use a single Appcues flow to reach a multilingual audience.
Integrations
essentials
growth
enterprise
Analytics
?
All plans include the ability to send Appcues data to analytics tools like Heap, Amplitude, Mixpanel, and Google Analytics.
Segment
?
Connect with Segment for easy installation and passing data in and out of Appcues.
Zapier
?
Use Zapier to automate repetitive tasks, or to trigger changes in one platform based on new information in another.
Standard integrations package
?
Standard integrations include Heap, Amplitude, Mixpanel, Customer.io, Intercom, and more.
Premium integrations package
?
Premium integrations include Slack, Salesforce, HubSpot, Zendesk Sell, and Zendesk Support.
Events Broadcaster
?
The Events Broadcaster add-on sends Appcues-tracked events to any integrated tool, in real-time.
NEW!
Contact us
Contact us
Contact us
Bulk import/export
?
Appcues accepts uploads of profile and event data via our HTTP API in CSV and JSON formats.
Account security
essentials
growth
enterprise
Roles and permissions
?
Give your team permissions they need with Administrator, Publisher, and Editor roles.
Activity logs
?
Appcues can provide a log of HTTP requests for security auditing.
Enhanced security and SLA
?
Appcues is committed to being the most trusted platform for product-led businesses.
Services
essentials
growth
enterprise
Support
?
Support specialists are here to answer any questions from installation through troubleshooting advanced flows.
Email
Email and phone
Email and phone
Dedicated Customer Success Manager
?
Your friendly Customer Success Manager is just an email or phone call away!
Technical Implementation Manager
?
Appcues will work with you to make sure everything about your installation sets you up for success.

Product-led businesses big and small choose Appcues

"As a non-technical product manager, Appcues has really given me super powers."

Neel Desai, Product Manager

"Being able to quickly and easily target Appcues content with CRM data is a game-changer. Our team can now move a whole lot faster."

Jackie Smith, Manager of Customer Onboarding

"I'm loving Appcues, it's really empowering me as a designer. Our most successful onboarding flow took a day to build and required no developers."

Chase Denomme, Product Designer