How our pricing works

All the features, none of the fine print

Every plan includes every experience type, feature, and integration from day one — so your team can build and deliver without limits.

Grows with you, not against you

Pricing is based on monthly active users and number of installations — growing only when your product usage and results do.

Why customers prefer Appcues

A decade of building for growth
We’ve spent years making it easy for teams to deliver the right experience at the right time to drive action.
Intelligent AI baked into the platform
AI that handles the heavy lifting, surfaces what matters, and helps teams make better decisions faster.
Real people, invested in success
Our team of  hands-on experts are deeply invested in helping you win, from day one and as you grow.
A decade of building for growth
We’ve spent years making it easy for teams to deliver the right experience at the right time to drive action.
Intelligent AI baked into the platform
AI that handles the heavy lifting, surfaces what matters, and helps teams make better decisions faster.
Real people, invested in success
Our team of  hands-on experts are deeply invested in helping you win, from day one and as you grow.

premium services

Extra momentum, when you want it

When you want extra help, our seasoned team is available to step in where it makes the biggest difference.

Migrate from another tool with ease
Ship new experiences and ideas faster
Extend your team’s capacity when needed

Frequently asked questions

Have another question? Check out Appcues Docs!

Do you have a free trial?
How are your MAU (monthly active users) calculated?
Can I try Appcues before committing to a plan?
What happens if I go over my plan limits (exceed the MAUs or annual emails allowed)?