This comprehensive course is perfect for newbies getting the lay of the land and experienced folks alike. Whether you’re starting from scratch or revising existing work, you’ll walk away feeling prepared and energized to give your new users the welcome they deserve.
This overview will cover the who, the what, and the when of launching new products or features. We’ll share best practices, break down real examples from leading companies, and give you the tips and tools you need to build a great launch plan.
Learn a proven framework to turn more of your free users into paying customers. After taking this course, you’ll know how to build a well-designed upgrade path to engage and convert free users. We’ll also provide benchmarks, real examples, actionable tips, and best practices.
In this course, we’ll clear up misconceptions about what user engagement, explain why it’s so crucial to your product’s success, and walk through our best practices for improving user engagement.
App abandonment is the single biggest issue for mobile app businesses. Fixing it is the key to growing an active user base and ultimately, revenue. In this course, you’ll learn how to deliver a new user onboarding experience that hooks them on day 1 and keeps them coming back for more.
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