Why teams choose Appcues

Built for you

Designed so non-technical teams can launch experiences without waiting on engineers or product bandwidth.

Works with your tools

Connect to your existing stack to share data, trigger actions, measure results, and keep teams aligned.

Expertise baked in

We’ve helped thousands of teams. With proven plays and real guidance, you’re not doing it alone.

interactive demo

See for yourself with a tour

Customer stories

Customer stories

Customer stories

How ProfitWell increased first-week retention by 20%
How MYOB increased new user activation by 21%
How AdRoll drove a 60% adoption rate for an underused integration

Everything you need to build experiences that work

Flows, Tooltips & Pins

Highlight what’s important—and guide users step by step

Checklists

Keep users on track with clear next steps

Launchpad

Give users always-on access to help and key resources

NPS & Surveys

Collect quick feedback while users are still in the moment

Workflows

Send the right message when users act (or don’t)

Events & Goals

Track actions and measure what’s working

Localization

Match the right language to the right user automatically

Email & Push

Re-engage users and pull them back into your app

Engage users in the moments that matter most

Help users get started and stick around longer

Welcome new users and capture their goals

Show them what to do next

Re-engage them with emails and push notifications

Get more people adopting key features

Announce what’s new and why it matters

Show advanced features when users are ready

Invite users to try betas or early access

Turn engagement into growth

Show upgrade offers at the right moment

Ask for feedback while users are in the app

Encourage happy users to leave a review

product adoption academy

Scaled User Engagement Course

Master engagement strategies that scale—and still feel personal. Go beyond basic messaging to keep users truly engaged.