how it works

It's not magic, but it sure feels like it

Create stunning, branded messages that engage users⎯all without help from your engineers.

Trusted by over 1,500+ product-led companies to get results
MULTI-CHANNEL MESSAGING

Everything you need to engage your users—all in one platform

In-app experiences that guide your users across your product
Personalized emails that reach users when they take action
Mobile push notifications that bring users back to your app
01

Install

Install the Appcues web or mobile SDK—a small JavaScript snippet. Add it directly to your codebase or integrate with Segment.

Picture showing the Appcues layer and how you add a small snippet of script to your code to install
02

Create

Use Appcues to select events to track and build in-app experiences, emails, and push notifications. Anyone on your team can design and edit with no code—just clicks.

Picture showing the Appcues drag and drop functionality
03

Target

Decide who sees each message and when. Build Segments based on any behavior (like Flow completion or feature usage) or attribute (like job title or location) to create personalized experiences that drive action.

Picture showing Appcues segmentation
04

Publish

Preview each new experience before publishing. When live, our SDK shows it to your targeted audience. Unpublishing is just as easy.

Picture showing Appcues publishing
05

Measure

Easily track product usage, user engagement, and cross-channel message performance to see how your experiences drive results over time.

Picture showing the Appcues analytics
Integrations

Connect to your tech stack, code-free

popular

HEAP

Our two-way integration with Heap makes it easy to send behavioral cohorts from Heap to Appcues for flow targeting, and data from Appcues to Heap for deeper analysis. Included in all plans.

premium

SALESFORCE

Send Salesforce contact data to Appcues for targeting and segmentation, and Appcues survey and event data back to Salesforce. Hello, smarter product experiences and informed sales calls. 

popular

SEGMENT

Our Segment integration is the quickest way to add Appcues. Once connected, Appcues automatically receives any user properties sent to Segment via the identify() call.

See all integrations

Frequently asked questions

What kinds of experiences can I build with Appcues?
Can I add images and videos to my Appcues flows?
How does Appcues’ free trial work?
Why is Appcues the best solution for my business?