Insights That Move Your Product  Forward

The State of Product Launches

For years, product launch processes ran on one assumption: product set the pace and marketing waited for a launch. In 2026, AI has disrupted this. Product is no longer the bottleneck. Go-to-market motions are.

PMM Evolutions: What 2026 Job Descriptions Reveal About Where Product Marketing Is Headed

There's a revealing gap between the adoption outcomes PMMs are now asked to drive and the tools employers actually name to do it.

One goal, one dataset: Campaigns put marketing and product on the same page

Appcues Campaigns is the new way to strategize, build, and measure all the in-app moments around one larger outcome.

5 Signs It's Time to Switch From Pendo

Pendo pricing climbing, roles and permissions too rigid, support slow to respond? 5 signs it's time to switch from Pendo, and how to plan it before renewal.