CONVERT TRIAL USERS
You don’t need more sales calls or endless extensions. With behavior-based in-app messages and emails, you meet trial users in the moments that matter—helping them see value, take action, and convert.
A trial user signs up, curious and ready to explore. But if they stall, their interest fades fast. Most teams don’t notice until it’s too late. Appcues acts in the moment:
Users become new customers, without constant chasing.
SEGMENT
Ask about goals or role upfront, then shape every step to match—so each trial feels relevant and intentional.
REACH
Lead users from setup to first success with no-code Checklists, Tooltips, and emails—delivered exactly when and where they need them.
CONNECT
Send trial activity directly to your CRM, Slack, or sales tools so teams can follow up with the right message, at the right time.
WHAT OUR CUSTOMERS SAY
"We mainly used it for onboarding new customers that were on our free plan to convert them to PQLs and then paying customers. The guide editor makes it easy for non-technical users to get in there and create real value for potential customers. We were able to improve was our time to value for our users, which is probably the biggest advantage of using Appcues."
Product Marketing and Head of Support
4.5/5
"Appcues boosted activation of our core product, almost overnight – with what felt like 10 minutes of work! Which as you can imagine, was pretty awesome to present at the weekly marketing catch up!"
Product Marketing Manager
5/5
"We've used Appcues to support both a freemium period with one of our solutions and a beta period for an enhancement. The results of both of those have been a higher level of engagement with the features themselves, as well as, a significant difference in support requests that we would normally receive if we were not using Appcues."
Director of Customer Relations
5/5
"Currently we're using Appcues to improve our trial user onboarding flow. We're definitely seeing more engagement since bringing Appcues in. One of our primary objectives is to find what value drivers our customers can realize quickly in our trial, and Appcues is giving us more insight into what those drivers may be."
Freelance Designer
4/5
"We helped onboard our customers faster and when they were ready to be onboarded. This also help improve our overall retention and trial conversion numbers."
Manager, Marketing Automation
3.5/5
"We have data and statistics proving that our Appcues initiatives are driving behaviors in our trial users which lead to conversion. We're also able to speak to different people in different ways. Our product is available in 4 languages, and Appcues allows us to create culturally appropriate experiences for everyone and the targeting allows us to reach the right users with the right message."
Customer Success Director
5/5
"We use it for the trial experience. I like that we can guide users through the experience with Appcues."
Marketing Director
4.5/5
"Appcues has been instrumental for our engagement results in the Open LMS trial. We measure activation and engagement metrics in our application using different experiment cohorts, and the ones for which we have introduced Appcues flows have had significantly better results."
Sr Director of Growth
5/5
"As a product-led company, we want our product to be the major growth lever for our business. The end-game is having a product that represents itself. Appcues allows us to do just that. We for instance wouldn’t have thought of offering a free trial without Appcues."
CEO
5/5
Learn a proven framework to convert free users into paying ones—with upgrade paths, benchmarks, and real-world tips.
