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Welcome to the Product Adoption Academy

Come explore our growing collection of courses full of expert advice, real-world examples, and homemade GIFs.

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DIFFERENT
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User Onboarding 101

This comprehensive course is perfect for newbies getting the lay of the land and experienced folks alike. Whether you’re starting from scratch or revising existing work, you’ll walk away feeling prepared and energized to give your new users the welcome they deserve.

You'll learn:
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Why every business should care about user onboarding
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What good (and bad) user onboarding looks like
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How to plan for and create onboarding experiences that work
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Aha moment definition - the pivotal moment when new users first realize the value of your product
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Inside the course
Book icon representing the amount of lessons in the course
7 Lessons
Time icon representing the time it takes to complete the course
1 hour
“Onboarding is the most important thing in the world.”
ERIC YU
Growth lead
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Product launch definition
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Inside the course
Book icon to represent amount of lessons
7 lessons
Time icon to represent time it takes to complete lessons
1 hour
Apple airpods email for launch

Product Launches 101

This overview will cover the who, the what, and the when of launching new products or features. We’ll share best practices, break down real examples from leading companies, and give you the tips and tools you need to build a great launch plan. Buckle up. After taking this course, you’ll be ready for liftoff!

You'll learn:
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What a good launch plan—and launch day—looks like 
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How to enable and engage your organization pre-launch
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When to start planning, when to launch, and everything in between
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Free-to-Paid Conversion 

Learn a proven framework to turn more of your free users into paying customers. After taking this course, you’ll know how to build a well-designed upgrade path to engage and convert free users. We’ll also provide benchmarks, real examples, actionable tips, and best practices.

You'll learn:
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What is free-to-paid conversion rate and why it’s so important
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Common reasons for low free-to-paid conversion rate
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A proven framework to improve your free-to-paid conversion rate
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Free-to-Paid Conversion badge of a hand with a floating money symbol surrounded by starsFree-to-paid conversion rate definition
Inside the course
Book icon representing the amount of lessons in the course
6 lessons
Time icon representing the time it takes to complete the course
1 hour
“Onboarding is the most important thing in the world.”
ERIC YU
Growth lead
Treasure map illustration
Free-to-Paid Conversion badge of a hand with a floating money symbol surrounded by starsFree-to-paid conversion rate definition
Inside the course
Book icon to represent amount of lessons
6 lessons
Time icon to represent time it takes to complete lessons
1 hour

Andrew Capland

Former Head of Growth at Postscript and Wistia

Value-First Onboarding

In this course, Andrew Capland (Former Head of Growth at Postscript and Wistia) will walk you through his 6-step "value-first" onboarding framework used to activate hundreds of thousands of new users.

You'll learn:
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The importance of understanding how your users define value
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How to surface your users' goals
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How to reduce time to value for your users
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Proven strategies for motivating users to take action
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Systems to engage segments with low retention
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Mobile App Onboarding 101

App abandonment is the single biggest issue for mobile app businesses. Fixing it is the key to growing an active user base and ultimately, revenue. In this course, you’ll learn how to deliver a new user onboarding experience that hooks them on day 1 and keeps them coming back for more.

You'll learn:
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Why is short-term retention such a problem for mobile apps?
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The 4 keys to mobile onboarding success
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Onboarding design tactics used by successful apps
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How to keep users coming back over time
“The key to success for mobile apps is to get the users hooked during that critical first 3-7 day period.”
Ankit Jain
Former Head of Search, Google Play (Android)
Headshot of Nir Eyal
Free-to-Paid Conversion badge of a hand with a floating money symbol surrounded by stars
Inside the course
Book icon representing the amount of lessons in the course
Coming soon
Time icon representing the time it takes to complete the course
Coming soon
“Onboarding is the most important thing in the world.”
ERIC YU
Growth lead
Woman smiling and laughing on computer
User Engagement 101 badge
"Products with higher user engagement have the potential to grow faster than their rivals."
Nir Eyal
Author of Best-selling book Hooked
Headshot of Nir Eyal
Inside the course
Book icon to represent amount of lessons
Coming soon
Time icon to represent time it takes to complete lessons
Coming soon
Woman smiling and laughing on computer
COMING SOON

User Engagement 101

There are few things that tell you more about the overall health of your product than a good, hard look at user engagement. In this course, we’ll clear up misconceptions about what user engagement, explain why it’s so crucial to your product’s success, and walk through our best practices for improving user engagement.

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