Welcome to the Product Adoption Academy

Come explore our growing collection of courses full of expert advice, real-world examples, and homemade GIFs.

Want to be the first to learn about new courses?
10k+
product experiences
analyzed
80+
experts
interviewed
7k+
academy
graduates
10+
DIFFERENT
things
FILTER BY
Beginner
Intermediate
Advanced
Clear filters
10+
DIFFERENT
things
User Engagement 101 badge
Book icon to represent amount of lessons
7 lessons
Time icon to represent time it takes to complete lessons
1 hour
Time icon to represent time it takes to complete lessons
Beginner

User Onboarding 101

This comprehensive course is perfect for newbies getting the lay of the land and experienced folks alike. Whether you’re starting from scratch or revising existing work, you’ll walk away feeling prepared and energized to give your new users the welcome they deserve.

Tag icon to represent tags for each course
Onboarding • Retention
User Engagement 101 badge
Book icon to represent amount of lessons
7 lessons
Time icon to represent time it takes to complete lessons
1 hour
Time icon to represent time it takes to complete lessons
Beginner

Product Launches 101

This overview will cover the who, the what, and the when of launching new products or features. We’ll share best practices, break down real examples from leading companies, and give you the tips and tools you need to build a great launch plan.

Tag icon to represent tags for each course
Onboarding • Retention
User Engagement 101 badge
Book icon to represent amount of lessons
6 lessons
Time icon to represent time it takes to complete lessons
1 hour
Time icon to represent time it takes to complete lessons
Intermediate

Free-to-Paid Conversion

Learn a proven framework to turn more of your free users into paying customers. After taking this course, you’ll know how to build a well-designed upgrade path to engage and convert free users. We’ll also provide benchmarks, real examples, actionable tips, and best practices.

Tag icon to represent tags for each course
Onboarding • Retention
User Engagement 101 badge
Book icon to represent amount of lessons
6 lessons
Time icon to represent time it takes to complete lessons
1 hour
Time icon to represent time it takes to complete lessons
Intermediate

Value-First Onboarding

In this course, we’ll clear up misconceptions about what user engagement, explain why it’s so crucial to your product’s success, and walk through our best practices for improving user engagement.

GUEST INSTRUCTOR

Andrew Capland

Former Head of Growth at Postscript & Wistia

Tag icon to represent tags for each course
Onboarding • Retention
User Engagement 101 badge
Book icon to represent amount of lessons
6 lessons
Time icon to represent time it takes to complete lessons
1 hour
Time icon to represent time it takes to complete lessons
Beginner

Mobile App Onboarding 101

App abandonment is the single biggest issue for mobile app businesses. Fixing it is the key to growing an active user base and ultimately, revenue. In this course, you’ll learn how to deliver a new user onboarding experience that hooks them on day 1 and keeps them coming back for more.

Tag icon to represent tags for each course
Onboarding • Retention