Welcome to the Product Adoption Academy

Come explore our growing collection of courses full of expert advice, real-world examples, and homemade GIFs.

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10k+
onboarding flows
analyzed
6
experts
interviews
7k+
academy
graduates
10+
DIFFERENT
things

User Onboarding 101

This comprehensive course is perfect for newbies getting the lay of the land and experienced folks alike. Whether you’re starting from scratch or revising existing work, you’ll walk away feeling prepared and energized to give your new users the welcome they deserve.

You'll learn:
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Why every business should care about user onboarding
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What good (and bad) user onboarding looks like
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How to plan for and create onboarding experiences that work
LET'S BEGIN
Aha moment definition - the pivotal moment when new users first realize the value of your product
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Inside the course
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7 Lessons
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1 hour
“Onboarding is the most important thing in the world.”
ERIC YU
Growth lead
Airtable model
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“As you work through the planning, make sure you bring in key stakeholders, because alignment is crucial.
Anand Patel
Director of Product Marketing
Appcues
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Inside the course
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Coming soon
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Coming soon
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COMING SOON

Product Launches 101

This overview will cover the who, the what, and the when of product launches. We’ll go over best practices, break down real examples from leading companies, and share free resources to get you up and running. After taking this course, you’ll feel ready to release new products (or features) with confidence.

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