Jonathan Kim

Series-A-ly Excited

We started Appcues in 2013 on a simple premise: every digital experience has the potential to be remarkable. Here's where we're headed.
UX Design

Really Bad UX Mistakes That Even Great Teams Make

Learn these mistakes and understand why they don't work so that you can avoid them in your own product.

Building a Product for Product Adoption

Marketing can treat each of us like a special snowflake, but once we’re in the product, we’re all treated exactly the same.
Product Management

Product-Led User Engagement (What B2Bs Are Learning from B2Cs)

Consumer companies scale to millions of users by getting people hooked on the product. Some favorites—products like Facebook and Snapchat...
Product Management

Three Meetings that Changed Everything

In the Summer of 2016, the Appcues Product team was killing it. If you had a checklist for a high-performing product team, we were...

Does My Startup Need a Blog?

The short answer: no. There’s a better way...

Redefining Pirate Metrics

It’s been just over nine years since Dave McClure first shared his Pirate Metrics with the world. That same year, Dropbox and Hulu were...
UX Design

20 Inspiring Quotes about UX & Design

We're constantly looking to thought leaders new and old for design inspiration. Enjoy our favorite quotes about UX and design in the...
UX Design

Choosing the Right User Onboarding UX Pattern

Once you’ve identified your product’s Aha! moment and taken the initial metrics, it’s time to choose a user onboarding pattern.
UX Design

Designing User Onboarding Experiences for Real Customers

The winning trait of a great product team is that they always keep the customer in mind.
Product Management

User Onboarding—What to Measure

Customer Experience

Signals' User Onboarding Brilliance

At Appcues, we're huge fans of a simple little tool called Signals. It's a great complement to email marketing, and it's free...
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