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insights

Measure adoption and usage, stress-free

Track key product events to better understand user and account behavior, all with beautiful data visualizations—no-coding needed.

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MEASURE ADOPTION
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IDENTIFY OPPORTUNITIES
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TRACK RESULTS 
Join 1,500+ other scaling product-led organizations that are leading with experience.
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INSIGHTS WITHOUT THE HEADACHE

Track and visualize key actions in minutes

Create

Tracking events like feature usage or button clicks used to require engineering. Not anymore! Create your own events and data visualizations with no code. 

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no code tracking

You won’t need a developer or analyst to help you track and manage events. A few clicks, and you’re good to go. 

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sleek visualizations

Show off the impact of your work with simple yet beautiful data visualizations. We’ll make you look good. Promise.

Target

Whether you’re looking to understand overall feature usage or how a specific persona is adopting your product, we’ve got the tools. Target it up! 

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segmentation

Quickly filter reports by user segment to understand adoption by lifecycle stage, plan tier, or virtually any other behavior or attribute.

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CHURN MANAGEMENT

Easily track accounts to see which customers are active and engaged in your product⎯then act on those who aren't.

Grow

Growth hinges on successful product adoption—so measure it! Use Appcues reports to track key user and account actions over time.

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cUSTOM DASHBOARDS

Create reports to track your most important metrics, then save them to a dashboard for convenient reporting and analysis.

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goals

Create custom Goals to track combinations of user behaviors. For example, your users might become “activated” after they complete three unique actions.