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insights

Measure product adoption and usage, headache-free

Understanding user behavior shouldn’t feel like untangling string lights. Appcues’ Insights is designed to empower non-technical users by pairing code-free event tracking with simple yet beautiful data visualizations.

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MEASURE ADOPTION
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IDENTIFY OPPORTUNITIES
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TRACK RESULTS 
Trusted by product-led innovators around the world
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INSIGHTS WITHOUT THE HEADACHE

Track and visualize key actions in minutes

Create

Tracking events like feature usage or button clicks used to require engineering. Not anymore! Create your own events and data visualizations with no code. 

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no code tracking

You won’t need a developer or analyst to help you track and manage events. A few clicks, and you’re good to go. 

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sleek visualizations

Show off the impact of your work with simple yet beautiful data visualizations. We’ll make you look good. Promise.

Target

Whether you’re looking to understand overall feature usage or how a specific persona is adopting your product, we’ve got the tools. Target it up! 

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segmentation

Easily filter reports by user segment to understand adoption by lifecycle stage, plan tier, or virtually any other behavior or attribute.

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data validation

Appcues makes it easy to confirm that events are tracking correctly by surfacing performance details at-a-glance.

Grow

Growth hinges on users successfully adopting your product—so measure it! Use Appcues reports to track key user actions and goals over time.

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cUSTOM DASHBOARDS

Create reports to track your most important metrics, then save them to a dashboard for convenient reporting and analysis.

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goals

Create custom Goals to track combinations of user behaviors. For example, your users might become “activated” after they complete three unique actions.