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Pirate Metrics Calculator

Which SaaS metrics should you calculate? Look no further than the pirate metrics—acquisition, activation, revenue, retention, and referral—or AARRR for short. Use the Pirate Metrics Calculator to compare the impact that a lift on each metric will have on your monthly recurring revenue (MRR).
Learn more about our methodology

Input your own values

You can adjust the benchmark data to compare the impact of a lift on each Pirate Metric

Benchmark Percent Difference Experiment

Calculated: Benchmark value multiplied by the percent difference

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Acquisition

Number of users who arrive to your product

Benchmark

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Percent Difference

Experiment

Activation

% of users who have a successful experience

Benchmark

Percent Difference

Experiment

Revenue

Monthly per customer

Benchmark

Percent Difference

Experiment

Retention

% of users who return

Benchmark

Percent Difference

Experiment

Referral

% of users who refer other customers

Benchmark

Percent Difference

Experiment

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Recalculate
After year one Benchmark Experiment

Calculated: Benchmark value multiplied by the percent difference

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Absolute difference Percent difference
Monthly recurring revenue

Benchmark:

Experiment:

Absolute difference:

Percent difference:

See detailed calculations

Benchmark revenue by month

Month Existing Acquired Activated Retained Ending Referred Cohort revenue Benchmark revenue

Experiment revenue by month

Month Existing Acquired Activated Retained Ending Referred Cohort revenue Experiment revenue