We prefer self-service experiences. We expect everything to be personalized. We want to receive value quickly and with minimal effort. Meeting these expectations means delivering frictionless, focused, and personalized customer experiences—or losing your customers to companies that do. That means leaning into your product as the single greatest lever for growth.
Better customer experiences lead to faster and more profitable growth.
This means delivering a product that’s easy to learn, proves its value quickly, and is largely self-service. It means understanding that frictionless, personalized experiences create champions for your product—and that those champions will gladly bring in new users through advocacy and word of mouth. It might sound daunting, but that’s why we’ve created the Product-Led Growth Flywheel as a framework for thinking about product-led growth.
When customers can try, buy, and get value from your product on their own, satisfaction increases.
Users that find value quickly and adopt more product features stick around for the long haul.
Proactive, in-product guidance reduces support burden and enables you to scale faster.
Product-led companies see more frequent product usage and increased feature adoption than their counterparts.
Contextual in-app surveys and announcements are over twice as effective as emails.
Customer advocacy and referrals create more interest in your product, completing the flywheel.