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The world’s top-performing companies are leading with their product to drive key business results, scale sales and support, and increase marketing’s effectiveness.

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“Companies that embrace product-led growth stand out from the pack. Promising a better life to our buyers is now table stakes. We need to deliver on that promise.”

Shobhit Chugh,
Product Manager
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The new model for business growth

Better customer experiences lead to faster and more profitable growth.

This means delivering a product that’s easy to learn, proves its value quickly, and is largely self-service. It means understanding that frictionless, personalized experiences create champions for your product—and that those champions will gladly bring in new users through advocacy and word of mouth. It might sound daunting, but that’s why we’ve created the Product-Led Growth Flywheel as a framework for thinking about product-led growth.

Learn about it

Product-led businesses are outperforming their peers

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Higher customer satisfaction

When customers can try, buy, and get value from your product on their own, satisfaction increases.

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Increased retention rates

Users that find value quickly and adopt more product features stick around for the long haul.

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Reduced support tickets

Proactive, in-product guidance reduces support burden and enables you to scale faster.

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More engaged users

Product-led companies see more frequent product usage and increased feature adoption than their counterparts.

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Higher response rates

Contextual in-app surveys and announcements are over twice as effective as emails.

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Lower acquisition costs

Customer advocacy and referrals create more interest in your product, completing the flywheel.


Join thousands of successful product–led companies

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Here’s what people in the know are saying about product-led growth

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"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done."

Nir Eyal
Bestselling Author, Hooked
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"The future of growth belongs to product-led companies. At HubSpot, we realized this a few years ago, which is why we disrupted our own business model before anyone else could."

Kieran Flanagan
VP Marketing, Hubspot
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“Product-led growth changes how companies grow because it brings a focus on how the product you've built can help you acquire more customers.”

Hiten Shah
Co-Founder of FYI, Product Habits and Crazy Egg
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“Product Led Growth is about prioritizing the user experience which inevitably leads to faster growth, greater customer expansion, and best-in-class retention."

Kyle Poyar
VP Market Strategy at OpenView
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