Taking aim at mobile app adoption
Did you know that a staggering 95% of app users vanish within just 30 days? 🤯 Last September, Appcues Mobile burst onto the scene determined to combat the alarming statistics surrounding app abandonment—setting its sights on revolutionizing mobile app engagement.
After spending years helping organizations conquer web onboarding, engagement, and retention, extending our expertise to the realm of mobile apps was a natural next step. From the beginning, Appcues Mobile empowered users to effortlessly craft versatile Modals brimming with diverse content. This allowed non-technical individuals to deliver precisely tailored experiences in just a few clicks, all while sidestepping the hassles of app store submissions. Now, developers are free to channel their energy into feature development (rather than getting bogged down in crafting user experiences).
The results speak for themselves, with customers reporting an astounding 15%+ surge in onboarding activation.
Since those early days, our product has remained steadfast in its mission, continually enhancing its offerings for both new and loyal customers alike. As we celebrate this exciting one-year milestone, it's the perfect moment to revisit all those thrilling releases (tooltips, surveys, and more ⬇️).
Here are some of the most noteworthy 😍:
Users are vocal about their app preferences, and the best way to gather a treasure trove of insights is by asking for feedback while they're actively using the product. Mobile Surveys have empowered users to do just that, measuring sentiment and gathering valuable feedback to shape the future of their apps.
App Store Reviews
Once you collect positive feedback, the next big move is to leverage its power (where my marketers at? ✋). App store reviews are gold mines when it comes to driving app downloads, and they matter big time. Appcues Mobile allows customers to effortlessly push users who've given a positive survey response to immediately leave a review (once again, in the moment for a greater likelihood they follow through).
Now, here's the feature everyone was eagerly awaiting (and for good reason) – Tooltips! Highlight elements and preview where the tooltip will actually sit on your app to direct user attention exactly where it's needed, creating user experiences that feel guided, helpful, and, most importantly, drive the desired actions.
With all these fantastic features bundled together, there’s also a need to prove the value and ROI of mobile app experiences beyond the usual engagement metrics. That's why we introduced Control Experiments—allowing some users to partake in new experiences while holding others back, providing a true measure of uplift and concrete evidence that your efforts are making a significant impact.
And most recently, we've introduced the most versatile pattern type available for mobile apps–Embeds. Embeds allow inline content and experiences to seamlessly integrate with existing app elements, creating user experiences that are smooth and unobtrusive, letting users engage on their terms. This means non-technical team members can effectively deliver in-app targeted banners, promotions, upsells – you name it! – directly to specific audiences.. (Now, that's what we call powerful!)
Appcues Mobile has even more tricks up its sleeve, including the ability to seamlessly preview experiences on different device types, effortlessly debug issues, and switch between light and dark modes – just to name a few (there's so much more, but honestly, it's too much to cram into one blog post).
Now, let's set our sights on the future! We're thrilled to kick things off with Slideouts, a pattern type that allows you to showcase more of your app screen’s real estate – perfect for those less earth-shattering announcements. And let's not forget Localization, giving you the power to create experiences in multiple languages.
Here's to another year continuing to help organizations not just meet but exceed user expectations. Stay tuned for even more thrilling updates, and, as always, let's keep the app party going! 📱✨
And to our incredible Appcues Mobile customers, a heartfelt thank you for being a part of this amazing journey! If you haven't explored our capabilities yet, don't hesitate to book some time with our team or kick off a free trial. Or if you’re interested in learning more about mobile app onboarding, check out the Product Adoption Academy course. Let's make the next year even more 'app'solutely awesome!