The product tour software industry has exploded during the last decade. Before this onboarding software revolution, the decision concerning what solution worked best for your needs was easier. Product managers had fewer options to choose from.
Fast forward to now, and shopping for a suitable product tour solution overwhelms. Dozens of solutions exist, each with its own features. The decision-making process can feel like you’ve fallen into a bad Dr. Seuss book:
This software does not fit my needs;
It functions at such glacial speeds!
This cheap one doesn’t customize;
Its interface disturbs my eyes.
This one is good. This one is bull.
These two appear identical!
Researching the multitude of options makes every option bleed together. However, we assure you not every product tour software is created equal. We’ve laid out the 15 best product tour software options on the market to save you from a Green Eggs and Ham-style breakdown. In this list, you’ll be able to compare the features, benefits, and limitations of each solution so you can spend less time doing research and more time making decisions.
TL;DR: A quick glance at the 15 best product tour software options
Appcues has been at the forefront of onboarding excellence since starting back in 2013. From the beginning, the mission has been to help customers build the best possible product experiences for their users—all without a developer. Appcues makes building product tours simple with pre-made templates and a user-friendly, accessible UI.
Appcues product tour software is designed to be easy for your customers, too. It contains an extensive UX toolkit, including tooltips, modals, checklists, slideouts, and hotspots. You can customize these tools to look native to your product by using the built-in editor.
Chances are you’ve already experienced Appcues in action. If you’ve used Vidyard, Lyft, Yotpo, or Amplitude, you’ve undoubtedly encountered a tooltip like the one pictured above. It may never have occurred to you this window was an Appcues-built construction if it hadn’t been singled out—which is the point!
Appcues isn’t limited to “just” designing killer product tours. Underneath the user-friendly exterior is a powerful analytics engine capable of user segmentation, goal tracking, and in-depth reporting. No-code user tracking enables you to discover how customers are using your product and how your product tours can be optimized for maximum efficiency. Our analytics tools ensure the right segment of customers will have the right experience at the right time.
Appcues powers product tours for companies ranging from startups to the Fortune 500. We admit that our comprehensive product tour and onboarding solutions might not match every company’s immediate needs. If you only need one basic flow and don’t want to pay for features you won’t use, Appcues might not be the right fit for you. But if you're a scaling SaaS business that's ready to build an array of stunning product tours backed by powerful analytics, we’re here to help you out.
- Easy to install and use
- Extensive range of product experience options
- Integrates with a multitude of products, including Slack, Salesforce, Heap, Amplitude, Mixpanel, Zendesk, and HubSpot
- Powerful built-in analytics support customer targeting for best results
- No-code user tracking
- Experienced support team dedicated to assisting customers
- Will supports mobile apps by late 2022
- Currently unable to customize NPS surveys
- Comprehensive tools, support, and analytics may be more than some companies need
- Starting at $249
With Nickelled, it’s easy to create tooltips, text bubbles, dialog boxes, and more in its content studio. You can customize these tools easily and design tours in multiple languages. Even the entry-level subscription includes the Nickelled Help Assistant, a help widget similar to that of Stonly and Userlane.
Like most of the products on this list, Nickelled enables unique customer tours by leveraging user segmentation. Installing Nickelled only requires downloading a Google Chrome extension, making setup code-free. Its attractive suite of features is rounded out by a great entry-level subscription price of $99.
A deeper look at the pricing structure reveals where things can get tricky. Where other products have a “monthly user cap” at every tier, Nickelled has a “guide cap.” A starter-level subscription only includes 10 guides. This may be enough for a small business. However, it’s unlikely to be sufficient for businesses with more involved needs, pushing pricing into the $199-$399 a month range. This range of pricing is closer to that of competitors such as Appcues, Userpilot, and Chameleon.
- Easy, code-free implementation
- Intuitive UI
- Multi-language support
- Built-in analytics
- Help Assistant
- Supports mobile apps
- Video/audio-enhanced guides only available at higher pricing tier
- Inexpensive starter package isn’t enough for most mid-sized businesses
- Only supports web-based apps, not native ones
- Plans start at $99 a month
Userpilot offers a robust product tour offering. It contains features essential to building a quality tour, including tooltips, slideouts, and even videos. Userpilot’s analytics tools pack a punch, allowing product managers to set and track goals, segment users, and A/B test product tour flows.
Whether Userpilot would work for your company depends on whether your needs fit within their range of specialization. Those who require product tours for mobile apps should consider another product. The same goes for any company which relies on Salesforce or HubSpot, as Userpilot doesn’t integrate with either of them.
- Code-free product tour building
- Easy-to-install browser extension
- A solid toolbox of features, including tooltips, slideouts, and videos
- The ability to A/B test flows and tours for maximum results
- Does not support mobile apps
- Does not integrate with Salesforce or HubSpot
- Limited resources for consultation and support
- Limited analytics solutions compared to premium competitors
- Plans starting at $249 a month
Unlike Userpilot, Pendo is web and mobile app friendly, allowing users to build product tours across platforms. Its collection of features contains nifty product experience options like banners and lightboxes. It also boasts impressive analytics features to support functions like user segmentation to assist with designing product tours for different user personas.
In addition to tour building and analytics, Pendo also helps manage and prioritize customer feedback. By itself, this feature is quite handy. However, the three-pronged focus of the software means the UI isn’t optimized specifically for tour creation and other onboarding objectives. Simple tasks become unwieldy in the complex interface. Whereas some products could be considered “too basic,” Pendo may try to do too much for those who are primarily interested in designing product tours.
- Works in web and mobile apps
- Array of product tour features such as banners, tooltips, and lightboxes
- Can segment for different types of users
- Multiple activation methods
- Powerful analytics software
- Offers a free subscription with limited features
- More emphasis on product analytics than product experiences
- Overly complex UI leads to unnecessarily clunky UX
- Requires a developer to fine-tune flow design and targeting
- Nebulous pricing for paid plans
- Custom quote
Userflow doesn’t have the name recognition of bigger brands, but its offering competes toe-to-toe with some of its more renowned competitors. It complements standard features like tooltips with user progress checklists, no-code tracking, and integration with a wide variety of platforms like Amplitude or Mixpanel. Userflow also enables more liberal aesthetic options than some of the competition, allowing product managers to customize avatars, colors, and fonts. All of this is backed with built-in analytics functionality for enhancing product tours based on customer behavior.
Most customer reviews of Userflow are positive, but several point out the software’s learning curve. Specifically, the UI design is singled out as being less than intuitive and friction-free. From a pricing perspective, their entry-level “Startup” plan is listed at $250, but the plan is restrictive compared to the next-level “Pro” plan. The Startup plan only includes basic integrations, a single checklist, and support for up to just 3,000 monthly users. The Pro plan includes far more features, but you’ll certainly pay for them with the jump from $250 a month to $600.
- Includes checklists for users to keep track of their own onboarding progress
- No-code event tracking
- Customizable avatars, colors, and fonts
- Integrates with the likes of Amplitude, Slack, and Mixpanel
- Great analytics features
- UI design sometimes breeds confusion, especially in the early stages
- Significant pricing jump from the limited “Startup” subscription to the more feature-heavy “Pro” version
- Doesn’t support native mobile apps
- Monthly billing starts at $250 a month
Toonimo is another product that addresses both employee and customer onboarding. Perhaps stemming from their investment in the “employee tutorial” side of onboarding, Toonimo’s big selling point is their voice-guided tours. Their product tour software hinges on a single concept: shouldn’t the warm, friendly tones of a human voice increase the likelihood of successful onboarding?
This voice assistance mechanism is the main differentiator between Toonimo and other products. Whether a Toonimo product tour would benefit your product or not depends upon whether you think a user will turn the volume up for their product walkthrough. Even the free interactive demo on Toonimo’s website offers a “text-only” alternative to a voice-guided tour, a tacit acknowledgment that voice guidance isn’t for everyone.
- Capable of building voice-guided tours for increased accessibility
- Enables construction of employee onboarding tours
- Built-in analytics functionality
- Not built for mobile apps
- Only real differentiator is voice guidance
- Focus on employee vs. customer onboarding
- Custom quote
only positions themselves as an inexpensive but effective alternative to some of their higher-priced competitors. One of the most interesting features of Stonly is the ability to build a knowledge base. These knowledge bases function as an interactive guide for log-in issues, technical issues, and more.
Stonly includes integrations with the likes of Zendesk and Front. It also contains multi-language support and a competent analytics platform for product adoption optimization. A “Basic” subscription is free, though this pricing tier comes with caveats like Stonly ads and limited access to popular features.
Stonly’s low entry point for pricing might be perfect for small businesses or startups unconcerned about monthly usage caps. However, established businesses with more demanding product tour needs may find the lack of certain product experience options like checklists or progress bars restrictive.
- Ability to create a knowledge base
- Pricing model good for small companies with fewer initial needs
- Zendesk, Freshdesk, Front, and Segment integrations
- Multi-language support
- Built-in analytics features
- Fewer customization options than many competitors
- Lack of certain “standard” tour features like checklists and progress bars
- $0 "Basic" package with extremely limited functionality and Stonly ads
- Paid subscriptions starting at $49 a month
Chameleon is an apt name for a product that is keen on customization. Its main appeal is a single concept: that customization is king. Chameleon backs up its strong customization selection with a solid array of product tour tools, including microsurveys, hotspots, and labels. While it contains its own analytics platform, Chameleon also integrates with powerhouse solutions like Amplitude.
The custom coding works well for a product team without developer bandwidth. However, outsourcing coding is a double-edged sword. It limits the agility of a team that’s ready to implement a product tour ASAP. If the custom coding misses the mark in the first iteration, the back-and-forth delays are only compounded.
- Great range of onboarding features, including microsurveys, checklists, hotspots, and labels
- Integrations with the likes of Slack, Amplitude, and Segment
- Built-in analytics platform
- Variety of customized style coding options for a brand-consistent experience
- Less-than intuitive UI
- Flow targeting and segmentation lack important features
- Features like A/B testing and unlimited microsurveys are only available at a higher pricing tier
- Limited resources for consultation and support
- Plans starting at $279 a month
ChurnZero is less an exclusive onboarding product and more a total customer success platform. It’s a formidable piece of software that follows the customer experience from onboarding to renewal. Its primary goal is to prevent customers from churning, and there’s no better place to address the customer experience than the product tour. As such, ChurnZero provides companies with the ability to guide customers through products with the use of modals, knowledge bases, and more.
ChurnZero contains a multitude of churn prevention features—perhaps too many. Onboarding is one of many focuses of the product, meaning the UI is designed to address a number of other churn-related tasks. Also, the product experience options are limited compared to other onboarding-specific competitors. ChurnZero works best for companies already in the market for a new customer success platform.
- Capable of tracking the customer experience beyond onboarding
- A wide range of integrations, including Salesforce and HubSpot
- Clunky UI and volume of features leads to a long learning process
- Certain elements (setup, integration) require development resources
- Limited product tour tools
- Custom quote
Intercom’s chief contribution to the product tour software discussion is its borderless video feature. Borderless videos elevate the customer experience with an unexpected level of attractive personalization. The tours function well and get the user from point A to point B effectively. As a total customer communications platform, Intercom’s product tour offering is built as an add-on to its core product. If your business is already using Intercom for your customer communication needs, the product tour add-on is a logical choice.
For companies not currently using Intercom, the product tour software can feel limited compared to onboarding products designed to stand alone. It lacks some essential product experience options like modals and tooltips. Additionally, the tours themselves are attributed to a real person—name, picture, and all. This level of personalization works well for some products. However, there’s no way to deactivate the authorship feature. Ultimately, Intercom may work perfectly for your needs, but those who are likely to get the most benefit are existing Intercom customers.
- Good for simple, linear tours
- Aesthetically pleasing video messaging
- Perfect for those with an existing Intercom subscription
- The product tour tool is only included as an add-on to a “standard” Intercom account
- Lacks features such as modals and tooltips that come standard with other product tour software offerings
- Customization is limited and requires an understanding of CSS
- $199 a month for the Product Tour add-on
- Anywhere between $59-$999 for the necessary standard Intercom subscription
Userlane is another product tour software option that includes code-free implementation, interactive tour features, and a well-designed in-app UX. Its “Userlane Assistant” feature serves as an interactive knowledge guide for customers who require help at any step. The Assistant is only enhanced by Userlane’s ability to target and segment users based on behaviors using the product’s built-in analytics functionality.
The primary drawback to Userlane is that it doesn’t appear polished. Their analytics and reporting features lack certain desirable features like the ability to export data to Excel. A few people have pointed out bugs that have disrupted their work in the Userlane editor. However, these issues are countered by Userlane’s strengths as an interactive product tour solution.
- Userlane Assistant provides real-time support
- No-code implementation
- Built-in analytics support user segmentation
- Mobile app support
- Zendesk, Confluence, and KnowledgeOwl integrations
- Analytics and reporting need improvement
- Software can be buggy and disrupt progress
- Custom quote
Usetiful was only founded in 2019, making it one of the “younger” products on the market. It’s priced lower than most of the options on this list and provides customizable tools like tip balloons, checklists, and smart tips. They’re also developing a virtual assistant of their own for additional in-app help.
Youth comes with its own unique issues. Usetiful can often feel like a product still working on bugs and feature improvements. Setting up Usetiful isn’t as easy as some of its competitors. Additionally, it lacks the functionality to support complex or demanding product tours. Its analytics functions get the job done, but they aren’t as powerful as those of many competitors—at least, not yet!
- No-code implementation
- Wide variety of tools, including tip balloons, slideouts, checklists, and modals
- Built-in analytics
- Among the cheapest options available
- Setup is not always intuitive
- Works better for simple tours than more complex ones
- Requires coding for customization
- Fewer dynamic features and analytics than more established companies
- Free tier with limited features
- Paid subscriptions starting at €29.90 (around $34) a month
Whatfix’s primary strength is as an employee onboarding tool. This means it’s a great solution for any company needing to address both their workers and their customers. However, Whatfix’s focus on employee onboarding means their customer-centric software feels limited in comparison. In-app styles and design leave something to be desired. Additionally, any user who wants to dive into their analytics will need to set up a Google Analytics integration as Whatfix does not have a platform built-in.
- Assortment of features like explainer videos, modals, and hotspots for building interactive product tours
- Easily installed as a Google Chrome extension
- More focused on employee onboarding than customer onboarding
- Fewer styles and themes than other software options
- Does not contain a built-in analytics platform like many other options
- Custom quote
Intro.js prides itself on being the hands-on David to the competition’s code-free Goliath. It’s an open source software that requires a commercial license and takes up a whopping 10kB on your hard drive. It’s also amongst the cheapest options, with an entry-level plan for a single project costing just under $10.
- Incredibly inexpensive, especially for companies requiring a limited number of flows
- Elements can be coded for unique features and actions like scrollability or the inclusion of progress bars
- Effectively limited to tooltips and hotspots
- Starts at $9.99 for a single project and reaches up to $299.99 for unlimited projects
WalkMe is one of the oldest companies on this list. Over the last decade, they’ve built their reputation as a terrific digital adoption platform (DAP) for enterprises looking to onboard employees and customers alike. WalkMe’s walkthroughs can be segmented to give specific demographics unique experiences. Its SmartTips (tooltips) and ShoutOuts (modals) round out its array of product experience tools. WalkMe also has a code-free editor that can be used for tour building. However, it isn't particularly intuitive. Building a tour sometimes requires the assistance of WalkMe's service team.
Like most other companies that address both employee and customer onboarding, whether or not WalkMe would work for your product depends on whether you are also looking to address employee onboarding. Their entire product focuses heavily on employee training, meaning their product tour tools aren’t as refined or robust as those from other user-centric software options. Additionally, pricing requires a custom quote, but former customers suggest that WalkMe’s range is higher than many competitors on this list.
- Includes product experience tools such as segmented walkthroughs, tooltips, and modals
- Code-free editor makes tour building simple
- Supports mobile
- Works best for employee onboarding, not customer onboarding
- Higher pricing estimates reflects the fact that you’re buying employee AND customer experience software
- Custom quote
Product tour software FAQ
Q1: Why are product tours important?
Your product tour serves as a warm “hello” from your product to your new customer. A good product tour minimizes friction and reduces the risk of churn at a crucial period in the product adoption process. We know you’ve built a killer UI/UX, and a little extra hand-holding can make the difference between power usage and nonusage.
Q2: How can I create a product tour?
Appcues has the benefit of being both powerful and easy-to-use. Custom templates provide a simple starting point for building a robust, unique product tour. Our product is built and maintained by some of the best and brightest minds in the onboarding software industry. In the event you require assistance with the construction of your product tour, those same professionals are available to help you develop the experience you signed up for.
Build your custom product tour now with Appcues