In a Lyft en route to the airport. Waiting to checkout at the grocery store. Between meetings at the coffee shop.
Software is used everywhere now. People want to use products on the fly—on their time and terms.
Today’s best software experiences are built for this. The product teams behind them know how critical it is to deliver consistent, engaging experiences, no matter what device someone is using. They view mobile as an opportunity to grow faster, turning routine users into raving fans.
But here’s the problem: mobile users are endlessly distracted. The average mobile app loses over 75% of new users on day one and over 95% of users by day 30. That means you only have a few minutes to show users the value they’ll get from your app, or you’ll lose them forever.
Introducing Appcues Mobile
Today, we’re thrilled to announce the introduction of Appcues Mobile. With Appcues Mobile, you can now quickly build, publish, and experiment with on-brand mobile experiences that improve user adoption—without bugging your dev team.
Here’s how you can use it:
Welcome and onboard new users
Help new users get acquainted with your app by highlighting the benefits they can expect and the key steps needed to achieve them.
Drive feature adoption
Make your app stickier by driving the adoption of new features, or by helping users discover existing features they haven't used yet. Use deep links to send users to the right screen, removing unnecessary friction.
Encourage upsells and conversions
Use detailed targeting to create contextual, relevant in-app messages that encourage users to upgrade or purchase add-ons at the most optimal time in their journey.
Why you’ll love Appcues Mobile
We spoke to hundreds of customers to learn about the problems you face in your mobile apps. From what we learned, we created Appcues Mobile to be simple, while continuing to provide the powerful functionality you expect of our web product. Here are a few reasons we think you’ll love it:
Easy yet flexible building experience
Our mobile builder allows you to create beautiful experiences in minutes without writing any code. You can use one of our out-of-the-box pattern templates and customize your designs to keep them on brand.
Powerful targeting and segmentation
Combine app versions, user properties, and past usage behavior to target users, and gently nudge behavior throughout the user lifecycle.
Combine web + mobile usage for a more consistent user experience
Want to target mobile experiences based on how users are using your web product? How about vice versa? Not a problem! Appcues provides you with a holistic view of your users by combining web and mobile data in Segments, Goals, and Events Explorer.
Make speed your advantage
Once our mobile SDK is installed, you can build, publish, and measure the impact of your experiences without engineering. And you won’t need to wait for an app store review to make changes quickly.
SDKs your developers will love
We’re at the starting line
Over the past 8 years, we’ve helped our customers power over 2.5 billion experiences to improve engagement of their web products. Extending into mobile has always been a goal. And, today, it’s a reality.
We’re fortunate to have an incredible team of engineers, designers, and product managers behind Appcues Mobile. They’ve done a fantastic job getting us to this milestone in a short amount of time.
However, this is just the beginning. Over the next six months, we’ll support new frameworks, introduce new native and interactive patterns, and much more. There’s a lot to be excited about.
What excites us most is helping you improve adoption of your mobile app by building products your users love. App abandonment is a huge problem and we built Appcues Mobile to help you solve it.
Appcues Mobile is available to all current and future customers today, and you can set up time with one of our product specialists to strategize on how to provide your mobile users with an incredible first impression—whether they're in a Lyft, at the grocery store, or between meetings at the coffee shop.