Product marketing is both the process and the function responsible for bringing a product to market, promoting it, and selling it to customers. Product marketers live at the intersection of product, marketing, sales, and customer success. PMs are responsible for deciding on a product’s positioning and messaging, pricing, launch, and promotion strategies.
Discover the product marketing resources, insights, and tools you need to plan more successful launches, tell better product stories, and deliver strategic messaging at scale.
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