PINS

Guide users with subtle, contextual nudges

Point to features, add quick explainers, or drive action with persistent icons and buttons.

See it in action

Trusted by 1,500+ orgs improving the customer experience

Why Pins matter

Not every feature needs a tour. Sometimes the best way to guide users is with a subtle prompt in context. Pins make that possible helping people learn, act, and re-engage without breaking their flow.

What you can do with Pins

Explain with icons

Add tooltip-style icons that give users extra context right where they need it.

Drive action with buttons

Place Button Pins that launch Flows or key resources in one click.

Draw attention

Highlight important features or updates in a way that feels natural and unobtrusive.

Support ongoing learning

Use Pins to provide lightweight, repeatable guidance for long-term education.

customer wins

customer wins

CUSTOMER WINS

“We knew that our setup rate was hovering around 14% and we knew we needed to boost that. We wanted to provide a more tailored approach to onboarding, so we jumped into Appcues because it was a very quick, no-build, easy way to optimize that.”

Kiran Raszka, Senior Product Designer at MYOB

See how teams like MYOB are using checklists →

Everything you need to build experiences that work

Flows, Tooltips & Pins

Highlight what’s important—and guide users step by step

Checklists

Keep users on track with clear next steps

Launchpad

Give users always-on access to help and key actions

NPS & Surveys

Collect quick feedback while users are still in the moment

Workflows

Send the right message when users act (or don’t)

Events & Goals

Track actions and measure what’s working

Localization

Match the right language to the right user automatically

Email & Push

Re-engage users and pull them back into your app

But wait, there’s more!

Pins are just one piece of the in-app messaging toolkit. Pair them with:

Walk users through key actions step by step.

Put help and resources in one easy-to-find hub.

Motivate progress with in-product to-do lists.

Capture feedback in the moment it matters.

Guide discovery with subtle, persistent nudges.

Add content natively inside your mobile app.