Earlier this month, we introduced no-code event tracking and analytics to the Appcues platform with the launch of click-to-track and Events Explorer. Now every Appcues customer, regardless of technical skill, can easily define and measure key in-app events to understand how users are adopting and engaging with their products.
In the three weeks since launching click-to-track events, we’ve already captured over 47 million events from over 1.4 million end users. Wow. To everybody who reached out to share feedback and excitement: thank you. Nothing keeps us going more than knowing we’ve delighted our customers.
Among all of that wonderful feedback, we identified a new need. Now that you’re defining and tracking users’ actions with Appcues, you want to use that data to fuel even more experiences, including those outside of your product.
Well, you ain’t never had a friend like Appcues. 🧞
Today, we introduce Events Broadcaster, a new feature that delivers (ahem, broadcasts) the in-app events you track with Appcues to virtually any tool in your stack, in real-time. Simply track an event and we’ll do the rest—no code required.
Check out what Jason Stele, CTO & Co-founder of Cobomba and early beta user, had to say about it. "Events Broadcaster, paired with Appcues' no-code event tracking, empowers our team to deliver personalized, behaviorally-driven experiences—anywhere."
Events Broadcaster works with every existing Appcues integration including Segment and Zapier, enabling virtually endless possibilities. And our commitment to being part of a connected ecosystem of best-in-class products only grows. In addition to launching Events Broadcaster, we’re also thrilled to announce new integrations with Slack, Zendesk Support, and Zendesk Sell!
Product-led organizations can't afford to have divisions between departments, like many companies do. So, neither can our tools. With today’s news, we’re excited to empower our customers to unify their product experience with every other customer touchpoint, from sales and service conversations to multi-channel campaigns.
Ready to improve product adoption?
Cick-to-track and Events Explorer are already live in every Appcues account. If you’re already an Appcues customer, simply log in to start tracking and measuring events right now. To learn more about adding Events Broadcaster to your account, just ask your favorite Appcues team member for details or drop us a line at firstname.lastname@example.org.
Not using Appcues yet? Sign up for a free trial to get started!