About this template
Not all product launches are equal—and they shouldn’t be. That’s why it’s so important to establish the launch level early, particularly with key stakeholders.
Product teams typically employ a tiered launch framework to categorize and prioritize launches.
Here’s the 3-tier product launch framework used by Appcues.
How to use this template:
- Follow the prompts in the slide deck
- Update the look and feel to match your brand
- Update product marketing activities, internal enablement, and customer education with your own initiatives
- Share deck