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Turn your product into a growth engine

Pricing scales with Monthly Active Users (MAU)

MAUs are calculated as the total number of unique users who sign into your platform in any given month.

MTUs are calculated as the total number of users who sign into your platform in any given month.

1,000

MAUs

1,000
Start
Ideal for early-stage startups going from 0 to 1.
Starting at
$
300
/mo
For 1 App, paid annually
Start free
Includes:
5 User Licenses
50 Published Experiences
Flows, Checklists, and more
Reporting & analysis
Email support
MOST POPULAR
Grow
Ideal for teams at high-growth companies.
Starting at
$
750
/mo
For 1 App, paid annually
Mobile or web
Chat with us for pricing on multiple apps
Book a call
Everything in Start, plus:
15 User Licenses
100 Published Experiences
Resource Center, NPS, and more
Premium integrations
Customer Success
Enterprise
Ideal for enterprises and custom implementations.
Request a demo for pricing
Let's talk
Flexible pricing that works for your business at scale.
Book a call
Everything in Grow, plus:
Unlimited User Licenses
150+ Published Experiences
Favorable multi-product pricing
Advanced security & SLAs
Priority Success & Support
our customers

Product-led business big and small choose Appcues

"Being able to quickly and easily target Appcues content with CRM data is a game-changer. Our team can now move a whole lot faster."

Jackie Smith
Manager of Customer Onboarding, Privy

"As a non-technical product manager, Appcues has really given me super powers."

Neel Desai
Project manager, Profitwell

"I'm loving Appcues, it's really empowering me as a designer. Our most successful onboarding flow took a day to build and required no developers."

Chase Denomme
Product Designer, Vidyard

Feature comparison

Web apps
Mobile apps
Start
Ideal for early-stage startups going from 0 to 1.
Start free
Grow
Ideal for teams at high-growth companies.
Book a call
Enterprise
Ideal for enterprises and custom implementations.
Book a call
In-app experiences
Flows
?
Combine Modals, Slideouts, Hotspots and more to build in-product tours and walkthroughs.
Checklists
?
Motivate new users drive them to value with step-by-step guidance.
Tooltips
?
Draw a user's attention to a specific element with one or a series of Tooltips.
Banners
?
Deliver important announcements that display at the top of a user's screen.
Surveys
?
Capture customer feedback while users are in the moment.
Resource Center
?
Offer on-demand education & support with Launchpad, our in-app resource and notification center.
Add on
NPS
?
Understand user sentiment with a recurring survey and feedback touchpoint.
Add on
Persistent Icons & Buttons
?
Provide helpful context and on-demand education with icons and button Pins.
Add on
Custom Themes & CSS
?
Create reusable, branded themes with custom fonts, colors, and more.
Multi-channel experiences
new!
In-App
?
Engage users in-app with Modals, Checklists, Tooltips, Slideouts, and more.
Email
?
Extend the reach of user engagement campaigns with connected email messaging.
Add on
Add on
Add on
Branching Workflows
?
Use Workflows to automate multiple touchpoints over time, across channels.
Add on
Add on
Add on
Targeting
Published Experiences
?
Total count of live, published Appcues Experiences at any given time.
50
100
150+
Segments
?
Build groups of users for easy, repeatable experience and message targeting.
50
100
150+
Event-Triggering
?
Show experiences immediately after a user takes action in real-time.
Dynamic Personalization
?
Increase relevancy by personalizing your Flows with your existing user properties.
Scheduling
?
Schedule Flows, Banners, and Pins to automatically publish and unpublish.
Localization
?
Reach a multilingual audience by localizing your experiences into multiple languages.
Priority & Frequency Controls
?
Control exactly who sees each Flow and how often.
Insights
User & Account Profiles
?
See a list of Users and Accounts and track their product usage over time.
Experience Reporting
?
Comprehensive insights about the performance and engagement of your Experiences.
Usage Reporting
?
Track and monitor how often any event occurs within your product.
A/B Testing
?
Run control and A/B tests to maximize flow performance and measure ROI better.
No-Code Event Tracking
?
Easily track events by selecting an element in your product (no code needed).
Goals
?
Measure how Flows are influencing user behaviors - including activation moments, feature adoption, upgrades, and more.
Reporting History
?
Report on historical data and performance over time.
12 months
24 months
36 months+
Data Integrations
Public API
?
Import and export data via our Public API.
Product Analytics
?
Send and receive data from Heap, Mixpanel, Amplitude, and Google Analytics.
CDP
?
Send and receive data from Segment and Rudderstack.
Session Recording
?
Send data to FullStory, Hotjar, or LogRocket to see how users engage with in-app experiences.
Zapier
?
Build automated workflows to eliminate repetitive tasks.
Salesforce
?
Send and receive data from Salesforce.
Hubspot
?
Send and receive data from HubSpot.
Marketo
?
Send and receive data from Marketo.
Zendesk
?
Send and receive data from Zendesk.
Slack
?
Send alerts and survey responses to Slack to in real-time.
Events Broadcaster
?
Automate delivery of Click-to-Track Events to the tools you've integrated, in real-time.
Webhooks
?
Automatically pass data to other tools.
1
5
10+
Account
Team Members
?
Number of users in your account.
5
15
Unlimited
Multi-Account Support
?
Switch between multiple accounts with the same login credentials.
Roles & Permissions
?
Set specific permissions by user. Basic includes Admin and Publisher roles; Premium includes Editor role.
Basic
Basic
Premium
Terms of Service
Standard
Standard
Custom
Security
Compliance
?
SOC 2 Type II, HIPAA, CCPA, GDPR
Identity Verification
?
Ensure only users you verify can access their Appcues experiences.
SAML 2.0 SSO
?
Access through Okta, OneLogin, and more.
Add on
Enhanced Security & SLA
?
Custom security needs.
Activity Logs
?
Get a log of HTTP requests for security auditing.
HIPAA support
?
Safeguard Protected Health Information (PHI).
Add-on
Contact us
Support
Support
?
Support for all questions from installation through troubleshooting.
Email
Email & Video
Email & Video
90-day Onboarding Program
?
Expert support to get your teams up and running quickly.
Dedicated Success Manager
?
Custom training, education, and support whenever you need it.
Tech. Implementation Manager
?
Appcues will work with you to make sure everything about your installation sets you up for success.

Frequently asked questions

Have another question? Looking for more detail? Check out Appcues Docs!

Appcues docs
Do you have a free trial?
How are Monthly Tracked Users (MTU) calculated?
Can I try Appcues before committing to a plan?
What happens if I go over my plan limits (exceed the MTUs or Messages allowed)?