Turn your product into a growth engine.

ESSENTIALS
Onboard new users and engage customers. Ideal for startups and SMBs.
Starting at
$
249
/mo
Paid annually
Monthly
Annual
-
2,500
+
Monthly active users
?
MAUs are calculated as the total number of users who sign into your platform in any given month.
Includes
Up to 3 seats
?
Seats represent how many of your teammates can have access to your account.
Unlimited basic engagement patterns & NPS
Up to 3 branded themes
Includes analytics integrations
Email support
growth
Maximize activation, customer revenue, and retention. Ideal for rapidly growing companies.
Starting at
$
879
/mo
Paid annually
-
2,500
+
Monthly active users
?
MAUs are calculated as the total number of users who sign into your platform in any given month.
Includes
Up to 10 seats
?
Seats represent how many of your teammates can have access to your account.
Advanced targeting and engagement patterns
Fully customizable themes
Access to all integrations
A dedicated Customer Success Manager
free trial
Try Appcues for free to see how easy it is to build and deliver impactful user experiences.
$
0
Unlimited 14-day free trial allows you to deliver up to 50 flows. No credit card required.
Includes
Unlimited seats
?
Seats represent how many of your teammates can have access to your account.
Modals, Tooltips, Slideouts, Checklists, Hotspots, and NPS surveys
Fully customizable themes
Content personalization
Implementation support
Enterprise
Transform your product experience. Ideal for businesses with >500 employees or multiple products.
Unlimited seats
?
Seats represent how many of your teammates can have access to your account.
Additional targeting and pattern customization
Premium support and services
Enterprise account administration
Enhanced Security & SLA

Standard features

All Appcues plans include the following standard features.

Effective UI patterns

Appcues offers highly-effective UI patterns like Tooltips, Modals, Hotspots, and Slideouts.

Powerful integrations

Connect Appcues to other products in your tech stack to deliver cohesive user experiences.

NPS surveys

Gather quantitative and qualitative data about customer sentiment, preempt churn, and identify your biggest advocates.

Goals and analytics

Measure the success of your in-app messaging efforts with easy-to-use Goal tracking and flow analytics.

Friendly support

Support specialists are always available to help you with everything from implementation through advanced flow troubleshooting.

Feature comparison

Account
Free trial
essentials
enterprise
User seats
?
Seats represent how many of your teammates can have access to your account.
Unlimited
3
10
Unlimited
Terms
?
Our standard terms of service apply to all plans. For more flexible terms, contact us about an Enterprise package.
14-day unlimited trial, show up to 50 flows
Standard, monthly or annual
Standard, annual
Custom
Audience management
Free trial
essentials
growth
enterprise
Audience segments
?
Segments are a way to manage groups of users for easy, repeatable targeting of your Appcues flows.
Up to 5
Unlimited
Unlimited
Dynamic personalization
?
Personalize the contents of your flows with any of your user properties.
Localized content
?
Using localization with Appcues means you can use a single Appcues flow to reach a multilingual audience.
UI Patterns
Free trial
essentials
growth
enterprise
Onboarding tours
?
Use Modals and Tooltips to welcome new users to your product and show them around.
Tooltips
?
Tooltips are small in-app messages that can be used alone or as part of a series.
Hotspots
?
Hotspots are small dots or beacons that encourage users to focus on certain design elements or features.
Checklists
?
Checklists were designed to motivate and reward new users as they learn and adopt your product by tapping into powerful psychological principles.
In-app surveys
?
Gather quantitative and qualitative data about customer sentiment, preempt churn, and identify your biggest advocates.
In-app announcements
?
Use a Slideout or Modal to make an important announcement.
Launchpad
?
Launchpad allows users to access Appcues flows from a notification dropdown within your product.
NPS
?
Capture user opinions, preferences, and attributes with surveys and feedback touchpoints.
Reporting
Free trial
essentials
growth
enterprise
Experience reporting
?
Comprehensive insights about the performance, engagement and success of your flows.
Event triggering
?
Event triggering will show that flow immediately after the event occurs, rather than requiring a page load.
Goal tracking
?
Goals help you measure how your flows are influencing user behaviors - including activation moments, feature adoption, upgrades, and more.
10
20
50
Customization
Free trial
essentials
growth
enterprise
Branded themes
?
Themes include options for fonts, colors, and customizing things like backdrop opacity.
Up to 3
Unlimited
Unlimited
Custom CSS
?
Take advanced control of how your flows look using CSS styling in Themes.
Integrations
Free trial
essentials
growth
enterprise
Zapier
?
Use Zapier to automate repetitive tasks, or to trigger changes in one platform based on new information in another.
Analytics
?
All plans include access to bi-directional integrations with Heap, Amplitude, and Mixpanel.
CRM and marketing automation
?
Integrate with tools like HubSpot and Salesforce to better target and personalize in-app experiences.
Bulk import/export
?
Appcues accepts uploads of profile and event data via our HTTP API in CSV and JSON formats.
Account security
Free trial
essentials
growth
enterprise
Roles and permissions
?
Give your team permissions they need with Administrator, Publisher, and Editor roles.
Activity logs
?
Appcues can provide a log of HTTP requests for security auditing.
Enhanced security and SLA
?
Appcues is committed to being the most trusted platform for product-led businesses.
Services
Free trial
essentials
growth
enterprise
Support
?
Support specialists are here to answer any questions from installation through troubleshooting advanced flows.
Email
Email and phone
Email and phone
Dedicated Customer Success Manager
?
Your friendly Customer Success Manager is just an email or phone call away!
Technical Implementation Manager
?
Appcues will work with you to make sure everything about your installation sets you up for success.

Trusted by over 1k product‑led companies

4.8/5 on Capterra
4.7/5 on G2
Best results on G2 Crowd Fall 2020
Leader on G2 Crowd for Fall 2020
Users love us on G2 Crowd
Users are most likely to recommend Appcues on G2 Crowd
High performer on G2 Crowd

"Being able to quickly and easily target Appcues content with CRM data is a game-changer. Our team can now move a whole lot faster."

Jackie Smith
Manager of Customer Onboarding, Privy
Chase Denomme headshot

"I'm loving Appcues, it's really empowering me as a designer. Our most successful onboarding flow took a day to build and required no developer."

Chase Denomme
Product Designer, Vidyard

"As a non-technical product manager, Appcues has really given me super powers."

Neel Desai
Product Manager, Profitwell