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FEATURE ADOPTION SOFTWARE

Get your features used and create customers for life

Too many features never get adopted. Create engaging announcements and walkthroughs to get users hooked on your latest product enhancements.

TRUSTED BY TOP COMPANIES TO IMPROVE THEIR feature adoption
TRUSTED BY TOP COMPANIES TO IMPROVE THEIR FEATURE ADOPTION

HOW APPCUES CAN WORK FOR YOU

Increase activation in 3 easy steps

step 1

Create an announcement

Build and edit feature announcements and walkthroughs that capture a user’s interest, drive them to value, and start a habit.

Custom styling: Design your announcements to look native to your product.

Templates: Borrow from a library of feature announcement patterns or create one from scratch.

step 2

Target your users

Show the right feature to the right user by targeting your announcements based on who they are and what they’ve done.

Segmentation: Create groups of users to target based on plan type or sign up date.

Multi-language Make sure users see your announcements in their native language.

step 3

Measure your effectiveness

See exactly how your feature announcements are performing. Iterate and continually improve adoption over time.

Goals: Attribute your announcements performance to an increase in adoption.

A/B testing: Optimize your adoption rate by testing different announcements.

Increase free-to-paid conversion

Your onboarding needs to evolve in lock-step with your product. Take control of your onboarding experience.

Improve customer satisfaction

Customer satisfaction is a moving target. Automate your NPS surveys to keep a pulse on your user-base.

Educate your users with proven feature announcement patterns

Messages & Modals

Announce your new feature and motivate them to take a look.

Call-outs

Pique interest to enhanced functionality or smaller feature releases.

Walkthroughs

Show users the value of your new feature by demonstrating key functionality.

Product teams 💙 Appcues

“We improved our new feature adoption 300% when we started using Appcues instead of email.”
Tom Rains, Head of Customer Success
“Launching features with emails and blog posts doesn’t drive adoption. Appcues increased new feature activation by 20%.”
Max Blaha, Product Manager
“Appcues gives us a way to introduce new products and features to our community.
Scott Sieffer, Productr Marketing Manager