FEATURE ADOPTION

Get your features used and create customers for life

Too many features never get adopted. Create engaging announcements and walkthroughs to get users hooked on your latest product enhancements.

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Trusted by product-led businesses

Drive feature adoption in under 5 minutes

Increase free-to-paid conversion

Your onboarding needs to evolve in lock-step with your product. Take control of your onboarding experience.

Improve customer satisfaction

Customer satisfaction is a moving target. Automate your NPS surveys to keep a pulse on your user-base.

STEP 1

Create An Announcement

Build and edit feature announcements and walkthroughs that capture a user’s interest, drive them to value, and start a habit.

Custom styling: Design your announcements to look native to your product.

Templates: Borrow from a library of feature announcement patterns or create one from scratch.

STEP 2

Target Your Users

Show the right feature to the right user by targeting your announcements based on who they are and what they’ve done.

Segmentation: Create groups of users to target based on plan type or sign up date.

Multi Language: Make sure users see your announcements in their native language.

STEP 3

Measure Your Effectiveness

See exactly how your feature announcements are performing. Iterate and continually improve adoption over time.

Goals: Attribute your announcements performance to an increase in adoption.

 A/B Testing:  Optimize your adoption rate by testing different announcements.

Educate your users with proven feature announcement patterns

Messages
Announce your new feature and motivate them to take a look.
Call-outs
Peak interest to enhanced functionality or smaller feature releases.
Walkthroughs
Show users the value of your new feature by demonstrating key functionality.

Product teams love Appcues

“We improved our new feature adoption 300% when we started using Appcues instead of email.”
Tom Rains
Head of Customer Success
CMAP
“Launching features with emails and blog posts doesn’t drive adoption. Appcues increased new feature activation by 20%.”
Max Blaha
Product Manager
AdRoll
“Appcues gives us a way to introduce new products and features to our community.
Scott Seiffer
Product Marketing Manager
Indiegogo

Ready to improve your user onboarding experience?

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