DRIVE PRODUCT ADOPTION
Most adoption efforts happen outside the product—where they’re easy to miss. With targeted nudges, you show users what’s valuable and help them use it again and again.
You ship a new feature. The blog post goes live. An email goes out. But users miss it, forget about it, or assume it’s not for them. Instead, turn launches into long-term usage:
More users try it, use it again, and keep using it long-term.
ENABLE
Let non-technical teams create and publish messages—so engineers can stay focused on building while adoption grows.
PERSONALIZE
Personalize campaigns by pain point, behavior, or goal to spotlight the features—new or underused—that will make the biggest difference for each user.
PROVE
Define the action you want to drive, then track how your messages move the needle on adoption and usage.
WHAT OUR CUSTOMERS SAY
"Appcues' primary purpose is to help us solve feature adoption and allow for less code-dependent personalization experiences. This burden shifts to our product and marketing teams and takes workload off our development team. It also adds a certain flair to our platform that makes it more appealing to customers."
Product Manager - Senior Curriculum Developer
4/5
"Getting information in front of users in a targeted way and walking them through our product helps increase adoption. It ensures timely communication and helps them discover features they aren’t currently leveraging."
Sr. Marketing Manager
5/5
"Ultimately, Appcues has empowered us to provide a more intuitive and personalized experience, which has been a big win for our users."
Founder
5/5
"We've been using Appcues for almost a year now. It's helped communicate big announcements, drive feature adoption, and survey our customers when they're already engaged with our product. It has overtaken email as our main mode of communication."
Product Marketing Manager
5/5
"We are using Appcues to deliver right message to our target users to increase our platform adoption. Our new features, updates, offers are communicated are delivered through Appcues"
Global Marketing Lead
5/5
"Before Appcues, we had to rely on a development team to set aside time for marketing initiatives, rather than focusing on product improvement. We had limited user interaction in the app and struggled to improve engagement with certain features or deliver important updates where users would notice. After Appcues, we've improved customer activations and enabled Marketing to work faster and with less developer support, giving customers better in-app experiences."
4/5
Learn a proven framework to convert free users into paying ones—with upgrade paths, benchmarks, and real-world tips.
