Too many features never get adopted. Create engaging announcements and walkthroughs to get users hooked on your latest product enhancements.
Build and edit feature announcements and walkthroughs that capture a user’s interest, drive them to value, and start a habit.
Custom styling:
Design your announcements to look native to your product.
Templates:
Borrow from a library of feature announcement patterns or create one from scratch.
Show the right feature to the right user by targeting your announcements based on who they are and what they’ve done.
Segmentation:
Create groups of users to target based on plan type or sign up date.
Multi-language:
Make sure users see your announcements in their native language.
See exactly how your feature announcements are performing. Iterate and continually improve adoption over time.
Goals:
Attribute your announcements' performance to an increase in adoption.
A/B testing:
Optimize your adoption rate by testing different announcements.
Announce your new feature and motivate them to take a look.
Pique interest to enhanced functionality or smaller feature releases.
Show users the value of your new feature by demonstrating key functionality.
“We improved our new feature adoption 300% when we started using Appcues instead of email.”
“Launching features with emails and blog posts doesn’t drive adoption. Appcues increased new feature activation by 20%.”
“Appcues gives us a way to introduce new products and features to our community.”
