About SignalPET
SignalPET has transformed radiographic interpretation in the veterinary industry — through the power of precision. With an array of patented end-to-end solutions that utilize the expertise of trusted veterinary specialists, cutting-edge artificial intelligence, and deep machine learning, SignalPET delivers fast, affordable and accurate X-ray interpretation, allowing veterinary professionals to provide superior care to their beloved pet patients.
🎯 The challenge
Product adoption isn’t just a usage metric—it’s a retention lever. At SignalPET, every clinic is onboarded with both SignalRay and SignalStat. But while SignalRay runs automatically, SignalStat requires an extra step. And when customers don’t use both, they’re less likely to stick around.
Or Assael, SignalPET’s Customer Success Manager, saw that firsthand. To improve retention, he knew they needed to drive deeper adoption of both products—starting by nudging more users to take that first action with SignalStat.
🏆 The solution
To reduce churn and encourage product stickiness, Or leaned into a more personalized, behavior-based approach. Using Appcues, he built in-app experiences that appeared when—and where—they mattered most. Instead of relying on one-size-fits-all announcements, he used targeting to reach users who hadn’t submitted a SignalStat request and nudged them to act.
“We’re using in-app messages to increase engagement and drive adoption of SignalStat. But we’re also using tooltips to call out features—and lean into our UI, which is our most-complimented part of the product.”
By meeting users in the flow of work with relevant, contextual prompts, SignalPET is turning engagement into retention—and ensuring more clinics stick with the platform because they’re getting more from it.
👀 How they did it
1. Focused on activation moments
The team mapped out where users were already active—like viewing SignalRay results—and used messages to prompt the next step: submit a SignalStat consult.
2. Layered in usage-based nudges
Or built in-app messages that trigger based on user behavior—for example, if a clinic has taken several X-rays but hasn’t submitted a SignalStat request.
“If you’ve taken 5 X-rays but haven’t used your Stat credits, we’ll remind you—‘Submit your first Stat request and get results within 45 minutes.’”
3. Closed the loop with feedback
Once customers started using SignalStat, Or added a Tooltip asking for feedback directly on the report. It’s a subtle way to capture insights in the moment—and an easy next step in the adoption journey. By prompting users to share what they think, SignalPET is learning what’s working, what’s missing, and where to go next.
4. Brought more collaborators into the process
As the team builds out more Flows, Or is working closely with marketing, product, and their medical board to make sure every experience is accurate, aligned, and helpful. He’s brought more collaborators into the process—not just for approval, but to create better, more thoughtful engagement across the product.
“We approve every Flow with our board-certified medical director…and I work a lot with the product team to make sure we’re all aligned in the content itself and what we put in Appcues.”
By making user engagement a team effort, SignalPET is creating experiences that are not only clinically sound—but truly useful to the people using them.
✅ Results
SignalPET is already seeing measurable results—especially in their effort to encourage deeper product adoption.
“I put up a message prompting users to submit their first SignalStat request, and they did it right after. It helped me convert a lot of clients to the new subscription—just within a week. It’s been a huge benefit for us.”
That one in-app prompt drove a 36% completion rate—a strong signal that timely nudges can turn intent into action and accelerate activation.
And they’re not stopping there. Or and the team are expanding into usage-based email automation with Appcues Workflows—hoping to finally leave complex HubSpot setups behind.
“We’re trying to make this change... to send smart emails based on usage. HubSpot does allow it, but it’s very complicated.”
By combining real-time nudges, in-the-moment feedback, and cross-functional input, SignalPET is creating a more connected experience—one that gets users to act, unlock value faster, and stick around longer.
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Our hot take
SignalPET is showing what’s possible when customer-facing teams are empowered to build. They’re using in-app messaging to influence the metrics that matter—driving adoption, improving retention, and boosting engagement. It’s a smart, focused strategy—way to go, Or!