One highlight: Sarah discusses the friction around UX inside some companies—particularly the belief that user research might slow down the product process or even negate the founding beliefs of the company.
The answer? Sarah recommends switching your thought process. User research isn’t a big expense—it’s a big investment.
Food for thought: What anxieties does your team have around user research?
The birds and the B2Bs
Serial entrepreneur Josh Felser planted his stake in the ground around how massive tech companies find success.
Folks were widely in agreement after a clarification that narrow doesn’t mean niche.
Food for thought: What’s your company’s “something narrow” that you do better than the rest?
The code to hell is paved with good intentions
Ok—we know that Erika Hall has been in almost every #OHinProduct, but her tweet last week sparked even more conversation than usual:
Food for thought: Does your team fall into this trap of working to keep engineers busy?
Bonus: To better express your emojions
Coming soon to a screen near you: a wide variety of new emojis—including an axe (to use when you’re nixing feature requests), an oyster with a pearl (for when you want to describe that nugget of inspiration you got through user testing), and a chair (since design needs a seat at the table).
Margaret Kelsey is the Director of Marketing at OpenView. Before OpenView, she made immeasurable contributions to Appcues' marketing programs as the Director of Brand and Creative. She’s a big fan of puns, Blackbird Donuts, and Oxford commas—probably in that order.