Jesse said, “Emulation as a product strategy is attractive for a lot of reasons. For one, it’s easy. You don’t have to figure anything out; you just copy. It also feels less risky, because other people have already tested the ideas and they work. But this is misleading. In reality, emulation is just as risky as trying something new, and maybe even riskier.”
Genes that were flagged in the study touched everything from your retina to processing stimulants. And it seems like being a morning person can be good for your mental health—self-identified early birds were more likely to report higher levels of overall well-being and lower rates of depression.
Margaret Kelsey is the Director of Brand & Creative at Appcues. Before Appcues, she built content programs for InVision’s design community for 3.5 years and has roots in painting and PR. She’s a big fan of puns, Blackbird Donuts, and Oxford commas—probably in that order.