← Visit Appcues.com
×
×

Overheard in product: Customers as friends, adding value, successful design, confidence, and doing nothing

We've been eavesdropping. Find out what product folks were buzzing about on social and Slack last week.
Skip to section:

Skip to section:

We’re back with part 19 of Overheard in Product—a series where we round up all of the tantalizing conversations from product folks that you may have missed on the web last week.

This week, we overheard why you should become friends with your customers, how to add value outside of an original idea, how to quantify success in design, how confident is confident enough to ship something, and the importance of doing nothing.

Let’s get to it.

Friendship it

Jack Altman, CEO at Lattice, championed building real relationships with your customers.

this is a tweet from jack altman about becoming friends with your SaaS customers to get feedback and build better products

Food for thought: How many customers could you call and invite to coffee or dinner?

Value add

Startup investor Brianne Kimmel responded to Hiten Shah’s question about if there are any original ideas anymore.

this is a tweet from brianne kimmel that says: original ideas are kinda overrated. there are many ways to add value

Food for thought: What projects are you blocked on right now because you think you need an original idea? How could you find a way around it?

How do you spell sUXess?

Maxim Leyzerovich, UX/Design Manager at Capital One, asked the crowd what quantifiable measures of success they use for design.

this is a tweet from maxim leyzerovich from capital one that reads: quantifiable measures of success for... product: profit and growth, tech: features and releases, design ___?

Daniel Burka, Director of Design at Resolve to Save Lives, responded with, “Design: happier customers. Product prioritizes business decisions. Tech prioritizes performance. Design prioritizes users' needs. And, in a capable organisation, customer happiness is measured over time.”

Maxim ends up answering his own question with, “values and decisions” after cautioning against letting metrics get used against designers.

When to ship, when to polish

Richard Banfield, CEO at Fresh Tilled Soil, warned against perfection when deciding when to ship.

this is a tweet from richard banfield that answers the question: what is the level of confidence needed to ship a product? How polished does a product have to be before shipping?


Food for thought: Are you currently designing your tests for perfection? Or for maximum speed once you get just enough data?

Bonus: Try nothing

This New York Times article introduced the term “niksen”—or doing nothing—to us.

From the article, “... the idea of niksen is to take conscious, considered time and energy to do activities like gazing out of a window or sitting motionless. The less-enlightened might call such activities ‘lazy’ or ‘wasteful.’”

But in fact, letting your brain do nothing—or wander freely—is very beneficial for creativity and productivity.

So, if you’re feeling over-teched, try doing nothing for a change.

Author's picture
Margaret Kelsey
Director of Marketing at OpenView
Margaret Kelsey is the Director of Marketing at OpenView. Before OpenView, she made immeasurable contributions to Appcues' marketing programs as the Director of Brand and Creative. She’s a big fan of puns, Blackbird Donuts, and Oxford commas—probably in that order.
Skip to section:

Skip to section:

We’re back with part 19 of Overheard in Product—a series where we round up all of the tantalizing conversations from product folks that you may have missed on the web last week.

This week, we overheard why you should become friends with your customers, how to add value outside of an original idea, how to quantify success in design, how confident is confident enough to ship something, and the importance of doing nothing.

Let’s get to it.

Friendship it

Jack Altman, CEO at Lattice, championed building real relationships with your customers.

this is a tweet from jack altman about becoming friends with your SaaS customers to get feedback and build better products

Food for thought: How many customers could you call and invite to coffee or dinner?

Value add

Startup investor Brianne Kimmel responded to Hiten Shah’s question about if there are any original ideas anymore.

this is a tweet from brianne kimmel that says: original ideas are kinda overrated. there are many ways to add value

Food for thought: What projects are you blocked on right now because you think you need an original idea? How could you find a way around it?

How do you spell sUXess?

Maxim Leyzerovich, UX/Design Manager at Capital One, asked the crowd what quantifiable measures of success they use for design.

this is a tweet from maxim leyzerovich from capital one that reads: quantifiable measures of success for... product: profit and growth, tech: features and releases, design ___?

Daniel Burka, Director of Design at Resolve to Save Lives, responded with, “Design: happier customers. Product prioritizes business decisions. Tech prioritizes performance. Design prioritizes users' needs. And, in a capable organisation, customer happiness is measured over time.”

Maxim ends up answering his own question with, “values and decisions” after cautioning against letting metrics get used against designers.

When to ship, when to polish

Richard Banfield, CEO at Fresh Tilled Soil, warned against perfection when deciding when to ship.

this is a tweet from richard banfield that answers the question: what is the level of confidence needed to ship a product? How polished does a product have to be before shipping?


Food for thought: Are you currently designing your tests for perfection? Or for maximum speed once you get just enough data?

Bonus: Try nothing

This New York Times article introduced the term “niksen”—or doing nothing—to us.

From the article, “... the idea of niksen is to take conscious, considered time and energy to do activities like gazing out of a window or sitting motionless. The less-enlightened might call such activities ‘lazy’ or ‘wasteful.’”

But in fact, letting your brain do nothing—or wander freely—is very beneficial for creativity and productivity.

So, if you’re feeling over-teched, try doing nothing for a change.

Author's picture
Margaret Kelsey
Director of Marketing at OpenView
Margaret Kelsey is the Director of Marketing at OpenView. Before OpenView, she made immeasurable contributions to Appcues' marketing programs as the Director of Brand and Creative. She’s a big fan of puns, Blackbird Donuts, and Oxford commas—probably in that order.
You might also like...