We used to have it so easy.

Our funnels were clear and linear. They were easy to set up because they were based on how we wanted to sell. But today's buyers journey looks more like this:

User expectations have shifted. Users want to try products before they buy them. And they now have all the control over the buying process. Product is playing a bigger role in every company's go-to-market. And it's now more important than ever to create a cohesive customer experience across all of your touchpoints: marketing, sales, product, and service.

But one of the biggest problems that modern software teams face is the siloed data created by the various tools and systems we use. How can we create a cohesive experience when our tools aren't speaking the same language? User behavior is random, and traditional CRMs and marketing automation tools are based on linear, rules-based funnels.

Introducing the Appcues<>HubSpot Integration

Today, we are thrilled to release our new bi-directional Appcues <> HubSpot Integration to help you unify marketing, CRM, and product data to deliver a more cohesive and personalized customer experience.

With this integration, you can send Appcues survey and event data to HubSpot, allowing you to keep leads and contact records up to date based on actual product behavior. You can use it to:

• Send highly targeted, behavioral emails
• Create personalized ad campaigns that drive further product adoption
• Keep your sales team in the loop about how leads are using the product

In addition, you can send HubSpot data to Appcues to personalize your product experience based on CRM and marketing data. Use it to:

• Target Appcues flows based on customer lifecycle stage
• Bring in data that is stored in your CRM like plan tier, revenue, company name, etc.
• Measure success of your Appcues flows based on customer conversion and much more

One step closer to a world without functional silos

The best customer experiences are seamless and personalized no matter the touchpoint. But they're hard to create. We believe in a world without functional silos, in which product teams and go-to-market teams are aligned around what’s best for both the user and the commercial goals of the business. But data silos are still a major challenge in making this world a reality.

Last year, we released a bidirectional Salesforce integration as our first step in breaking down these silos. And today's HubSpot integration is an exciting next step in this direction. What's next? We have a Zendesk integration coming soon that will help unify product and customer support!

Are there other integrations that would help you create a more cohesive customer experience? Drop me a line, we'd love to hear from you.