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Great customer experiences start with connected product experiences. That's why we built the Appcues <> HubSpot Integration. Unify sales, service, marketing, and product data to start delighting users and growing revenue.
Our integration with HubSpot is bi-directional—data flows in both directions between the two products. That means you can send Contact Properties from HubSpot to Appcues to use for in-app targeting and personalization, and send Appcues survey and event data to HubSpot for automation and analysis.
Target and personalize Appcues content using virtually any attribute in HubSpot—including plan tier, account owner, and lifecycle stage.
• Deliver targeted upgrade campaigns
• Prompt users to book a call with their sales or service rep
• Personalize content using any Contact Property
• Segment flows based on personas
Update HubSpot contacts in real time as they interact with Appcues content—including NPS and survey responses, flow completion, and goals reached.
• Centralize NPS and user feedback
• Coordinate in-app and email campaigns
• Alert reps about new user milestones
• Target ads to users who didn't complete onboarding
Go beyond MQLs and SQLs with PQLs—product qualified leads. Use in-product behavior to work out exactly when a lead is ready to purchase, and close customers at 6x the rate of SQLs.
"We can now be more strategic with our feature placements. We don’t have to blast everything to everyone on our dashboard. With Appcues, we can hyper-target our messages and announcements to make sure that the user only sees them when using a feature or functionality will make them more successful."
"The Appcues <> HubSpot Integration helps us in the two most important areas – speed and precision. We can move faster because we're no longer dependent on IT, and using HubSpot data we can deliver even more relevant and personalized in-app content."
"Being able to quickly and easily target Appcues content based on CRM data is a game-changer for us. Not only does it unlock a ton of new use cases, but our team can move a whole lot faster."
