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Announcements & Campaigns

Engage your users with in-product announcements

Extend the reach of your marketing campaigns, initiatives, and promotions. Easily build and iterate in-product announcements to engage existing users.

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Create announcements and campaigns

How Appcues works

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Create a flow

Use a slideout or modal to make an important announcement. Drive users to action with a strong call to action.

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Target the right users

Show your flows to the right audience by creating and saving segments based on user behavior and attributes.

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Review performance

Leverage flow analytics to measure engagement with your announcements and iterate accordingly.

Product-led teams 💜 Appcues for announcements and campaigns

"We added a new feature to our Social module that allows users to publish videos with captions to social channels. We published an Appcues flow that prompted users to try it out. Since we have Google Analytics tracking on every page in our application, we were able to see a spike in visits to the relevant page after we launched the flow. We launched a similar flow about a month later and saw another spike."

Kirsten Robinson, Senior Director, User Experience
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“Appcues is so powerful because it allows us to build our product marketing campaigns into a user’s natural workflow. When they’re in our product and at a relevant time, the Appcues message displays, which makes the user more likely to take action. With email, the user could get distracted or be working on another priority and forget to take action.”

Aaron Sherman, Founder and CEO
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“We noticed that email was increasingly ineffective. Appcues allows us to meet our customers where they are, and provide that material in real time. We are in it daily and it allows us to add modals and tooltips in a matter of hours instead of weeks.”

Kendal Austin, Senior Marketing Manager
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