Educating customers about advanced use cases and features
Education is key. Read this playbook for a step-by-step guide on schooling your customers about your coolest features and helping them unlock more value with your product.
What you’ll learn:
How to educate existing customers on the advanced features and use cases of your product.
How to enhance user experience and encourage customers to utilize the full capabilities of your product.
What you need to increase user retention and loyalty through effective customer education.
What you’ll need:
A deep understanding of your product's advanced features and potential applications.
User personas for better targeting.
Suitable educational tools like in-app tutorials, webinars, video guides, written manuals, etc.
Marketing tools for announcements (emails, social media, blogs, etc.).
Tracking tools to monitor engagement and effectiveness.
Suggested playbooks to check out before starting this one:
6 steps to educating customers about advanced use cases and features:
Step 1: Understand your product's advanced use cases and features.
Examine the advanced features of your product and identify different use cases.
Understand the unique benefits these advanced features can provide and how they differentiate your product.
Make sure you know the prerequisite knowledge or skills required to use these advanced features.
Step 2: Identify your target audience.
Utilize your user personas to identify the customers who would benefit most from these advanced features and use cases.
Consider user maturity, frequency of usage, industry, job role, etc.
Tailor your education strategies based on the specific needs and preferences of different user groups.
Once you’ve identified your target audience, create a user persona for your ideal customers. Check out our playbook for “Creating user personas”
Step 3: Choose the right educational tools.
Choose a variety of educational tools that align with your user's preferences.
If your users prefer to learn on their own, use video guides, written manuals, and in-app tutorials. For example, Dropbox uses modal windows to educate customers about the benefits of Dropbox Business.
If your users prefer live educational programs, consider hosting webinars, in-person events, and expert Q&A sessions. For example, Demio (a webinar tool) uses a webinar (how meta right?) to educate users about advanced product features and use cases.
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