So what's product-led growth? Kieran starts off with a great definition: "I’m talking about using in-product levers to grow, in place of or in conjunction with external marketing and sales channels. When people can try your product for free, they experience the value of your product before making the decision to pay. This turns more people into happy users, creating more opportunity for them to tell their friends, who in turn tell their friends. This can trigger virality and widen the top of your funnel."
Food for thought: How product-led is your company? How easy (or difficult) would it to become more product-led?
It's all about how companies that are experimenting with becoming increasingly transparent can shoot themselves in the foot with feedback.
This line in particular stopped me in my tracks. “The research is clear: Telling people what we think of their performance doesn’t help them thrive and excel, and telling people how we think they should improve actually hinders learning."
Until next week—tweet at me any good product convos you see happening in real time that you'd like to be featured.
Margaret Kelsey is the Director of Marketing at OpenView. Before OpenView, she made immeasurable contributions to Appcues' marketing programs as the Director of Brand and Creative. She’s a big fan of puns, Blackbird Donuts, and Oxford commas—probably in that order.