PRODUCT ROADMAP 2025

The next generation of Appcues is in motion

Fast, smart, and built for growth

A NOTE FROM OUR CEO

I’m excited about where Appcues is going—and even more excited about how quickly we’re getting there.

This roadmap builds on what Appcues already does best: helping teams move fast, look polished, and drive real outcomes. What’s ahead makes all of that even easier. A faster, smarter product. More ways to create on-brand experiences that scale. And AI stepping in to take work off your plate—so you can spend more time making an impact.

I joined Appcues because I believe in what this team is building. Seeing it come to life like this? Let’s just say I’m all in.

Thanks for being part of it!

Ryan Barry
CEO, Appcues
THREE PILLARS OF INNOVATION
Effortless Creation
Build faster with AI and intuitive tools
Beautiful Experiences
Personalized, on-brand user journeys
Simplified management
Organize and optimize with ease
shipped
See every email result at a glance

Track sends, opens, and clicks for every workflow email in one streamlined view—so you know instantly what resonates and where to iterate next.

Simplified management
Web/Mobile
Unify mobile experiences with branded styles

Apply unique, reusable themes to every mobile flow without touching code, keeping screens perfectly on-brand even as designs evolve.

Beautiful Experiences
Mobile
Keep your Appcues instance organized

Group Flows, Surveys, and other content into tidy folders, making it easy for any teammate to find, edit, and ship in seconds.

Simplified management
Web/Mobile
Run tailored NPS surveys

Spin up multiple NPS surveys with custom styling, localization, and logic to capture nuanced sentiment across different segments and products.

Beautiful Experiences
Web
Create multi-channel Workflows end-to-end

Plan, build, and launch cohesive journeys with email, push, and now in-app messages—all from a single visual canvas.

Beautiful Experiences
Web/Mobile
Build Flows with total flexibility

Use a reimagined drag-and-drop builder to craft tours, tooltips, slideouts, and more for the exact look and feel you want—no CSS required.

Effortless Creation
Web
Guide users with advanced branching

Send each user down the most relevant path using conditional logic that reacts to real-time behaviors, attributes, or experiences seen.

Beautiful Experiences
Web/Mobile
Let AI build and edit for you

Describe your idea in plain language and let AI generate a fully-formed flow, freeing you to polish the details instead of starting from scratch.

Effortless Creation
Web
Add inline experiences alongside your UI

Embed banners, tips, or custom content directly in your product’s native interface, creating contextual help that feels truly built-in.

Beautiful Experiences
Web