EXPERIMENTS

Stop guessing and start knowing with in-product experimentation 

Prove the true value of in-app experiences by putting them to the test and then fine-tune them for maximum impact. 

Leave guesswork behind and embrace impactful insights that drive success:

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PUBLISH WITH CONFIDENCE
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MEASURE PERFORMANCE
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ITERATE AND OPTIMize
Image of a two onboarding modals and an onboarding checklist

Experiments for your most pressing questions

Image showing how users are happier when they understand the product
control experiments

Is it better than what I’m already doing?

Objectively calculate the ROI of Appcues in-app experiences by measuring their conversion lift against users who see nothing to validate your ideas and make informed decisions.

See how to do it →

a/b testing

Which experience did it best? 

From email subject lines to website headlines–unleash the same power of tested in-product messages. Compare the performance of multiple versions and discover the winning experience that captivates your audience.

See how to do it →

Image showing an example of AB testing two different modals