Behind every great product experience is a relentless-yet-disciplined team that built it. And this year, we gave those folks a voice to share their stories, strategies, and lessons learned in our new podcast: Behind the Experience. 🥳
We had an all-star lineup of guests, but these 3 episodes stood out amongst the rest.
Demystifying tracking code with an installation screen
The biggest challenges Hotjar faces in user onboarding is the huge upfront effort and trust required to install their tracking code. They're not alone—and it's a common hurdle many SaaS companies have identified in their onboarding. Without their code in place, users can't fully experience the product's value. (No aha moment = no bueno! 😭)
When we interviewed Alessio Laiso, Hotjar's Senior Product Designer, he walked us through his fix: designing a dynamic and personalized page that gave new users options and clear instructions to install their tracking code.
It may sound simple, but oftentimes the best solutions are! Laiso's TLDR?
“The key to improving the user onboarding experience is personalizing it based on the user’s goal."
Make it easy for new users to discover their aha moment 💡
If you want to improve your user onboarding experience, then you'll want to reduce the cognitive load for new users (that's fancy talk for the strain or effort users exert to accomplish a task). One way to do this is to give users a gentle nudge in the right direction—and Swipewell gives us a great example to learn from.
SwipeWell's "Aha!" moment comes when a user adds something to their swipe file. During SwipeWell's onboarding, they nudged users to swipe something from Copywriting Prompts.
When we chatted with their Co-Founder, Corey Haines, he explained:
3. Copper CRM
Demystifying Copper’s magical success screen
Acquiring new users and guiding them to your product’s “Aha!” moment can require some heavy lifting—but you can't assume the job is done just because users have discovered your critical activation event. It’s essential to keep new users interested in your product.
Copper does it by celebrating their customers' achievements—creating a connection between their success and your own. (We love to see it! 😍)
This tactic helped Copper encourage more than 25% of their new users to install their Chrome plugin à la this success state screen.
At the very bottom of the screen, a subtle bar reads, “Click here if you’d like a demo with one of our Copper specialists” providing Copper with a great opportunity to get a personal demo from a specialist while they've already got attentive eyeballs.