Appcues AI: 50 prompts to help you build better experiences

Appcues AI: 50 prompts to help you  build better experiences

Building great customer engagement isn’t about sending more messages. It’s about showing the right experience, to the right people, at the right moment, with enough context to actually help.

That’s hard work.

Teams are constantly making judgment calls about what to build next, who should see it, when it should show up, and whether it’s doing anything once it’s live. That work spans strategy, execution, troubleshooting, and analysis.

Appcues AI is built to make that work easier.

New to Appcues AI?‍

Appcues AI is the intelligent layer inside Appcues that helps teams plan, build, troubleshoot, and improve in-app experiences using one system. If you want the full overview, you can learn more about Appcues AI here.

It brings together years of Appcues expertise across onboarding, adoption, and engagement with your live product data and experiences. Instead of treating planning, building, and learning as separate steps, Appcues AI leverages multiple, specialized agents, working as a system, helping connect ideas to execution and outcomes in one place.

This article is a practical prompt library for using Appcues AI in day-to-day work. The prompts below are designed to help think through what to build, fix what isn’t working, reach the right users, and understand what’s driving results.

To put these prompts to work, open Captain AI from anywhere inside Appcues. 

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Prompts to help you plan your engagement strategy

Choosing the right experience (and when to show it) is often a huge blocker for building. These prompts help you think through onboarding, feature adoption, re-engagement, and messaging strategy using Appcues AI as a strategic sounding board. Use them when you’re deciding what to build and why, before you ever open the builder.

1. What’s the best way to onboard new users who signed up but haven’t completed setup?
2. How should I announce a new feature to power users without interrupting their workflow?
3. What Appcues patterns work best for reducing churn during a free trial?
4. I want to improve activation rates — what experiences should I prioritize?
5. What’s the right timing and frequency for in-app messaging during onboarding?
6. How can I re-engage users who haven’t logged in for 30 days?
7. What’s the best approach for collecting NPS feedback?
8. Should I use a modal, slideout, or tooltip to promote our new integration?
9. How do I create an onboarding flow that adapts to different user roles?
10. What are some proven patterns for driving feature adoption after launch?

PRO TIP: For even more tailored strategy recommendations, give Appcues AI context on your business within the Settings. Things like what your organization does, what your customers are like, what your activation moment is, and any instructions for how you’d like responses to look. 

Here’s an example: We’re a project management tool for remote teams. Our customers are ops managers at mid-sized companies. We’re subscription-based with monthly/annual plans. Activation = creating a second project. Keep responses concise with actionable next steps.

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Prompts to help you diagnose and troubleshoot

When something doesn’t show up or behave the way you expect, it can be hard to know where to start. These prompts are designed to help you quickly diagnose delivery issues, targeting logic, and configuration gaps so you can get unblocked fast.

11. Before I publish, can you help me verify my targeting rules will reach the right users?
12. Why is my tooltip pointing to the wrong element on the page?
13. Users are seeing the same announcement multiple times. How do I fix this?
14. My Flow isn’t appearing even though I published it. What should I check?
15. The Flow works in preview but not in production — what could be different?
16. List all the experiences that may be triggering this @Flow. 
17. Review this flow and tell me what conditions must be true for it to appear to an end user. 
18. Help me identify the correct CSS selector for this element so I can target it confidently. 
19. I want to sanity-check that my expectations for this flow match how it’s actually configured to behave. 
20. Help me confirm whether this experience would show for a brand-new user vs. a returning one. 

Prompts to help you target and segment

Great experiences depend on reaching the right users at the right time. These prompts help you reason through audience logic, sanity-check segments, and translate intent into clear targeting rules. They’re especially useful when your audience definitions start to feel complex or hard to explain in plain language.

21. I want to target users who completed onboarding but haven’t achieved @Goal yet. 
22. How do I create a segment for trial users in their last 3 days?
23. Build targeting rules for enterprise customers who haven’t seen our new dashboard feature. 
24. I need to reach users who started @Flow but didn’t finish it. 
25. Identify properties I have so I can create a segment for power users.
26. How do I target users based on their subscription tier and usage?
27. Build a segment comprised of users who haven’t dismissed a Flow before.
28. Can you export a list of who’s included in XYZ Segment so I can spot check it?
29. How do I exclude users who’ve already completed this action?
30. Can you explain, in plain language, who this audience actually includes today?

Prompts to help you build experiences

As of today, Appcues AI can build a mobile experience for you, with more to come in the future. These prompts focus on copy, structure, flow clarity, and reducing friction so you can move from idea to draft faster and refine with more confidence instead of starting from scratch. 

31. Create a Flow I can start from for new mobile app years that welcomes them to the app. 
32. What changes would make this Flow more effective at driving adoption?
33. Help me write copy for an announcement that explains our new XYZ feature.
34. Look at this Flow and recommend ways to reduce drop-off between steps.
35. Tell me about the content in this Flow — what’s working and what’s not?
36. Help me rewrite the copy in this upgrade Flow to be shorter and more compelling.
37. Give me copy for an NPS detractor follow-up email. My company’s brand voice is professional and succinct.
38. Review this Flow from a first-time user’s perspective and call out any moments that feel like a leap.
39. Suggest a simpler version of this Flow that still gets users to the same outcome.
40. Help me tighten copy in this onboarding Flow without changing the meaning or the tone.

Prompts to help you analyze performance and impact

Understanding what worked and what didn’t is what turns experiences into a growth system. These prompts help you explore performance, spot drop-off, compare results, and connect outcomes back to specific experiences. Use them when you’re reviewing impact and deciding what to improve next.

41. Which Flow with the tag ‘Onboarding’ has the best completion rate this month?
42. Where are users dropping off in my signup-to-activation Flow?
43. Compare the performance of my two feature announcement variants.
44. Summarize the results of my XYZ survey Flow and highlight the key themes for me.
45. Which user segment has the lowest engagement with in-app messages?
46. Show me the trends in NPS scores over the last quarter.
47. What percentage of users who saw the upgrade prompt actually converted?
48. Which experiences have the highest dismiss rates and might need improvement?
49. How long does it take users to complete onboarding on average?
50. Which segment who has seen this @Flow has the highest completion rate?

What’s Appcues AI?

Appcues AI is designed to meet you where you are whether you’re planning your next experience, fixing something that’s broken, or figuring out what to do next based on real results. These prompts are just one way to tap into a system that brings strategy, execution, and learning together in one place.

If you want to learn more about how Appcues AI works — and how it fits into the bigger picture — explore the Appcues AI overview to see how we’re building AI to help teams move faster with more confidence.

👉 Explore Appcues AI