Pirate Metrics Calculator
Which SaaS metrics should you calculate? Look no further than the pirate metrics—acquisition, activation, revenue, retention, and referral—or AARRR for short. Use the Pirate Metrics Calculator to compare the impact that a lift on each metric will have on your monthly recurring revenue (MRR).
Learn more about our methodologyInput your own values
You can adjust the benchmark data to compare the impact of a lift on each Pirate Metric
| Metric | Benchmark | Percent Difference | Experiment
Calculated: Benchmark value multiplied by the percent difference 
|
|---|---|---|---|
| Acquisition
Number of users who arrive to your product 
|
Benchmark |
Percent Difference |
Experiment |
| Activation
% of users who have a successful experience
|
Benchmark |
Percent Difference |
Experiment |
| Revenue
Monthly per customer
|
Benchmark |
Percent Difference |
Experiment |
| Retention
% of users who return
|
Benchmark |
Percent Difference |
Experiment |
| Referral
% of users who refer other customers
|
Benchmark |
Percent Difference |
Experiment |
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Recalculate
| After year one | Benchmark | Experiment
Calculated: Benchmark value multiplied by the percent difference
|
Absolute difference | Percent difference |
|---|---|---|---|---|
| Monthly recurring revenue |
Benchmark: |
Experiment: |
Absolute difference: |
Percent difference: |
See detailed calculations
Benchmark revenue by month
| Month | Existing | Acquired | Activated | Retained | Ending | Referred | Cohort revenue | Benchmark revenue |
|---|
| Month | Existing | Acquired | Activated | Retained | Ending | Referred | Cohort revenue | Experiment revenue |
|---|