Our Account Management team knew there were Appcues customers with native mobile apps who still hadn’t realized we support them. That’s because there’s no obvious place in our UI where someone would naturally discover our mobile capabilities. If they miss the marketing, they miss the message entirely.

There’s also no reliable way to identify mobile app customers in our data. We’ve tried enrichment tools. We’ve tried AI. Still too spotty to act on. So we kept it simple: bring the message into the product and just ask.

1. Invited users with a clear CTA and quick ask

We added a Pin to the left-hand nav, but only for users who hadn’t enabled mobile and hadn’t seen our original mobile announcement. The Pin read “Try Appcues Mobile.” Clicking it launched a short, survey-style Flow designed to qualify interest and guide next steps.

The Flow began with a quick overview of Appcues Mobile, then asked: "Do you have a mobile app?" If the answer was yes, we followed up with a question about their use case so we could personalize the next step.

Recommendation: The left nav has become a quiet fallback for Pins, but it’s not ideal. We don’t want users seeing content that feels out of context. In this case, it worked—but we’re aiming to be more intentional with placement so Pins feel additive, not interruptive.

2. Made it easy to talk to a human‍

At the end of the Flow, users could book time directly with Katie, our Director of Account Management, for a mobile-specific walkthrough.

3. Followed up automatically with the rest

If someone started the Flow but didn't book time, we enrolled them in a 3-part email drip covering Appcues Mobile use cases, capabilities, and benefits. It was just enough to stay top of mind and keep the conversation going.

Only 81 users saw the Pin in its first week—but 20% filled out the survey, giving us a lot of new opportunities to explore. That’s a wildly efficient way to uncover interest from users we wouldn’t have reached otherwise.

We’re now working this approach into our onboarding strategy. Soon, we’ll ask new users what kind of app they’re building—web, mobile, or both—so we can surface relevant capabilities from day one.