What you can do with us

Cross-channel experiences

Connect each message by coordinating communication across devices and channels.

Web + Mobile

Send targeted messages across your web and mobile apps.

Workflows

Route messages across channels using behavioral logic.

Email

Send behavior-based messages straight to the inbox.

Push notifications

Reach individuals where they are with instant, timely mobile alerts.

Dynamic content

Shape personalized experiences with patterns that guide and educate.

ANNOUNCEMENTS
Modals

Command attention with focused takeover screens.

Slideouts

Glide short messages into view naturally.

Banners

Spotlight lightweight notices that persist across pages.

Launchpads

Collate updates and help in one flexible resource center.

GUIDES
Tooltips

Anchor quick and helpful nudges to specific elements.

Hotspot

Flag important elements with pulsating icons.

Checklists

Map essential steps in a simple, motivating list.

Pins

Plant small callouts and explainers right where they apply.

SURVEYS
NPS

Track sentiment over time with regular pulse checks.

Microsurveys

Ask focused questions to gather instant answers.

How we make it happen

Design

Build on-brand experiences using flexible layout and styling controls.

Themes

Match every experience to your brand.

CSS

Fine-tune every detail with advanced styling control.

Insights

Track how experiences perform by measuring views, clicks, and impact.

Profiles

View consolidated details on your users and customers.

Analytics

See how many users see and interact with your messages.

Goals

Connect experience performance to business goals.

Events explorer

Inspect behaviors to uncover meaningful patterns.

Experimentation

Compare variations to uncover what resonates most.

Captain AI

Turn ideas into experiences with AI shaped by years of expertise.

Coach

Leverage expert guidance on building and optimization.

Support

Get instant help troubleshooting issues in real time. 

Insights

Chat to learn how experiences are performing.

Build

Build publish-ready mobile experiences on command.

Advanced segmentation

Control who sees what and when using behavior, rules, and delivery logic.

Branching

Route people down tailored paths using simple logic.

Event triggering

Activate messages the moment actions occur.

Segments

Create audiences using attributes, behaviors, and more.

Personalization

Infuse messages with custom and dynamic details

Scheduling

Time experiences to fit your campaign rhythm.

Prioritization

Control which experiences appear first and how often.

Localization

Translate experiences into multiple languages. 

Integrations

Connect Appcues with your tools to power targeting and automation across your stack.

CRM

Sync key customer details across your ecosystem.

Product analytics

Utilize data and consolidate overall reporting

Marketing automation

Coordinate communication across channels.

Session recording

Watch experience interactions for deeper insight.

Automation tools

Cut repetitive tasks across Appcues and other systems.

Team collaboration

Send team-wide alerts to keep everyone aligned.

Webhooks

Trigger downstream actions the moment events occur.

Public API

Extend Appcues and build workflows programmatically.