It’s that time of year again, when blog editors ‘round the world compile their top articles into “best of” posts, instead of writing brand new content. Work smarter not harder, right?
All joking aside, we’re proud of the content we published this year, and how it’s been received by readers—customers and non-customers alike. We revisited familiar topics (like user onboarding), dove headfirst into less-charted territory (like product-led growth), and tackled some of the biggest topics and challenges facing product folks today (like how to improve product adoption).
We’ve got tons of exciting things ahead in 2020—so watch this space (and sign up for our weekly newsletter) to stay up to date.
In the meantime, here are most-loved posts of 2019:
Which app has the best user onboarding? We get asked this all the time, and it's hard to pick just one. These 5 user onboarding examples stand out from the pack for all the right reasons. We'll go through each experience step-by-step and explain how to design your own best-in-class onboarding.
From product concept to launch to growth, a product manager's job involves making sure your software stands out and solves the problems of your target audiences. These are the essential skills you'll need to be a standout PM.
Learn how innovative teams used growth strategies to achieve huge business growth. Featuring growth hacking case study examples from IBM, Airbnb, Segment, Twitter, Stripe, Etsy, and more.
In an ever-expanding mobile market, staying competitive requires a seamless, best-in-class user experience—and that starts with great mobile app onboarding. We rounded up 5 of the best examples of mobile onboarding (that you probably haven't seen all over the internet yet!) for your inspiration.
Classic video games can teach us a lot about user onboarding—including how to design for naive users, provide instructional scaffolding, encourage progress, and boost engagement. Here are 3 key user onboarding lessons from 1980s Nintendo games, with examples from your favorite SaaS products.
Tooltips are one of the most powerful and versatile UI patterns around. But how do you design a tooltip that adds value without annoying your users? Learn how to use tooltips for onboarding, feature announcements, product tours, and more with these examples of tooltips done right.
Even great product teams make UX mistakes. These 5 UX mistakes are surprisingly common—and can have a huge impact on your adoption and retention rates over time. We break down what makes these examples of really bad UX—along with how your own team can avoid the same pitfalls.
Getting your user to understand the value of your product is no small feat. To help, we've put together the most comprehensive guide to defining, finding, personalizing, and optimizing your product's aha moment. Learn how to shorten time to value, increase activation, and improve retention.
Effective product release notes re-engage users and let your customers know that your team is fixing bugs and shipping features. Here are the 5 best release note examples from your favorite companies via Twitter, email, blog posts, and in-app messaging—plus best practices for writing your own.
Hiten Shah—co-founder of Crazy Egg, KISSmetrics, Quick Sprout, and FYI—shares his tried-and-true advice on how to announce product updates to engage (not enrage) your users. He explains best practices for making feature and product update announcements in-app, through email, and on social.
The 2-week retention rate for mobile apps averaged less than 10% in 2018. We read dozens of reports and studied the top mobile apps to understand why mobile user retention rates are so low—and how you can improve your own metrics with user onboarding, permission priming, and better mobile UX.
Reducing churn is critical to SaaS growth. These 13 strategies will help you proactively reduce your customer churn rate and prevent attrition at each stage of the customer journey. Includes examples of successful retention strategies from top SaaS companies.
Everyone wants their product to go viral—but how do you actually design for that? In this article, we break down the differences between network effects and virality, give examples of viral SaaS products, and explain how to build viral mechanisms into your product, instead of leaving it to chance.
User journey mapping is an essential part of designing a product-led user experience—here's how to get started. Learn how to research your users' journey, create a user journey map, make meaningful software changes that improve your UX, and help your users get where they want to go.
It’s no secret that it’s a heck of a lot cheaper to upsell to an existing customer than it is to acquire a new one. The secret to increasing expansion revenue? Contextual, timely, self-service upgrade prompts. Here are 9 SaaS companies' upsell prompts to learn from.
Improving product adoption has an outsized impact on customer retention, user engagement, and revenue. It's one of the most important metrics SaaS growth, regardless of company size. Here are 5 proven strategies to move the needle throughout the user journey.
There are pros and cons to both sides of the build vs. buy decision, but 9 times out of 10, buying an existing SaaS tool saves time, money, and resources compared to developing custom software in-house. Here's what leaders at Facebook, Hubspot, and IBM have to say about choosing 3rd-party solutions.
Just because a user or customer has gone quiet in your product doesn't mean they're lost forever. These 7 strategies for resurrecting inactive users and churned accounts will help you re-engage lapsed users and win back customers.
Acquiring SaaS customers is often the easy part—keeping them all active and engaged is another story. In this post, we explore 6 top strategies to help you increase product engagement, improve the user experience, and keep your churn rate in check for more sustainable growth.
We’re heading into 2020 full of fresh ideas, new insights, and exciting announcements. Don’t miss a beat—subscribe to the Appcues Blog for weekly updates on the latest.