March is Women’s History Month and today is International Women’s Day—a day to celebrate the achievements of women all over the world. This year’s theme, #EmbraceEquity, is a reminder to get the world talking about why equal opportunities aren't enough.
When you use a product like Appcues and you’re knee-deep in perfecting your new user onboarding sequence, it’s easy to forget that there are tons of IRL humans keeping all those bits and bytes running. But there are oodles of us! We’re a diverse team, spanning 11 countries—united by our passion for making software easier for everyone to use.
The reality is, though, the world of software isn’t completely equal. At Appcues, 35.5% of our employees are women-identifying. We may be beating the industry average of 26.7%—but we’ve still got loads of work to do.
That’s why we're shining a spotlight on some of the women who keep Appcues running. We respond to your emails, write code, find bugs, manage product releases, and more! We are moms, sisters, lizard-lovers, gaming fanatics, and music aficionados. And we’re all undeniably awesome.
Here’s some advice from the wonderful women of Appcues on how to #EmbraceEquity:
Title: Customer Enablement Manager
Advice to #EmbraceEquity: Be willing to help others get to the same level as you. Remember: not everyone has had the same opportunities you've had/have—be open to giving them that boost where needed.
Title: Business Development Representative
Advice to #EmbraceEquity: Join your DEIB and strive to address those difficult conversations to help embrace equity in the workplace. The more knowledgeable you are the better you can do your part!
Title: Brand Design Director
Advice to #EmbraceEquity: Empower your teammates. Be willing to guide, mentor, help, and motivate when needed. Most importantly, celebrate each other's wins! (We’re a team after all! 🙂)
Title: Product Manager
Advice to #EmbraceEquity: Promote flexible work arrangements: Women often bear more of the responsibility of childcare and don't hire domestic help as often as men. Embrace flexibility to allow everyone to get their best work done.
Title: Manager, Content Marketing & Communications
Advice to #EmbraceEquity: Go out of your way to listen to to the different voices in the room. Remember: folks might not be comfortable speaking up in meetings, so look for other avenues to understand their perspective. If you work in content, spend the extra time to find and highlight subject matter experts from diverse backgrounds.
Title: Sr. People Resources Business Partner
Advice to #EmbraceEquity: Make sure everyones voice is heard! Only when people feel valued and that they belong do they feel like they can share their unique perspectives!
Title: VP, CX
Advice to #EmbraceEquity: Actively seek the voices of others. Some simple tactics can be: Ask a question, start a conversation, notice the diversity (or lack of) during discussions, pay attention to how all people are treated during discussions, or ensuring that everyone has given their opinion - if not, ask them!
Title: Director, Growth Marketing
Advice to #EmbraceEquity: Find small ways to empower and support others that you work with. Even something as simple as brainstorming or being a sounding board to new ideas can help boost someone's confidence in the work they do, which can make a huge difference in how their work is perceived by the company as a whole.
Title: Sr Financial Operations Associate
Advice to #EmbraceEquity: We can embrace equity in the workplace by getting involved in DE&I, ensuring equal pay, and holding others accountable for creating and promoting workplace equity. Each person or group of people should be given the same resources and opportunities. Creating inclusivity across departments and as a company, embracing equity, providing diversity training and driving awareness can all create more workplace equity!
Title: Product Marketing Manager
Advice to #EmbraceEquity: Be genuine in your effort to understand and embrace differences by truly listening to people. Create an open space for conversations by making sure that everyone’s thoughts, opinions, and needs are heard, respected, and valued.
Title: Customer Success Manager
Advice to #EmbraceEquity: See Something, Say Something. It isn't enough that we are all given the same opportunity to succeed in the workplace. The extra mile needs to be taken by leadership to ensure that those opportunities are given in consideration of what is required for success. As co-workers we need to be vigilant in recognizing where equity may be lacking, and vocal about ways it can be remedied in order to lift each other up.
Title: Head of People
Advice to #EmbraceEquity: Get involved! If your company has a DEI ERG, join it. If your company doesn't have a DEI ERG, create one.
Title: Sr. Engineering Manager
Advice to #EmbraceEquity: Each manager needs to embrace and work towards equity, it means working towards each individual getting the support and resources that they need to succeed.
Title: Customer Support
Advice to #EmbraceEquity: For me, it's important to promote open communication that makes everyone feel comfortable sharing their experiences and feedback
Title: Customer Success Manager, Europe
Advice to #EmbraceEquity: An amazing way that Appcues makes space for equity in the workplace is by giving everyone total control over their own working environment. Whether you want to work in the peace of your own home office or the buzz of a co-working space, the choice is yours. This makes life so much easier for people with neurodiversities and sensory issues, for people who need to provide care to young children or elderly relatives, and gives everyone the equal opportunity to do their best work in the best space for them! Having total control over the volume, temperature, look and feel of your own workspace is an immeasurably valuable gift!