IN-PRODUCT EXPERIENCES

Custom user journeys, right on cue

Give every user a product experience that feels made just for them. With Appcues, you can meet customers where they are and keep them moving forward.

Guidance so good, they won’t click away

knowledge hub

On-brand, automatically

Load your brand once and every experience inherits your colors, fonts, and voice. Design each one by hand, or let AI build it for you.

eXPERIENCE TYPES

A format for everything

From checklists to banners, resource centers to full walkthroughs, reach users with whatever message fits the moment.

SEGMENTS

Built for who they are

Target every experience by who someone is and what they've done, then reach them in-app, by email, or by push. The right person, wherever they'll see it.

AI Creation

Made in minutes

AI drafts experiences that you can edit with ease, but won't go live without your approval.

THE ENGINE BEHIND EXPERIENCES

Building is only half of it

Ship experiences, watch how they land, and get new ones recommended.

See the platform

FAQs

Have another question? Check out Appcues Docs!

What is an Appcues experience?

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Experiences are dynamic content, offers, surveys, and multi-step guides that can be built to appear based on user behavior or attributes. They're available in a wide variety of formats, embedded inline or overlaid, singular or sequential, displayed persistently or session-based.

What types of experiences can I create in Appcues?

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  • Flows — multi-step, sequential in-app experiences using modals, tooltips, and slideouts
  • Checklists — task-based activation lists guiding users through setup and key milestones
  • Launchpads — in-app resource menus giving on-demand access to flows, links, and content
  • Pins — persistent tooltips anchored to specific UI elements for always-on, self-serve help
  • Banners — non-intrusive announcements at the top or bottom of the screen
  • Embeds — inline content placed directly in your product UI for a native feel
  • NPS & Surveys — in-app feedback collection, including NPS, rating scales, and open-ended questions

How do they get made?

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Our conversational UI means you can simply tell our system what you'd like to achieve using plain language and it will propose and draft experiences that you can easily edit.

Do I need a developer to publish experiences?

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No. Once Appcues is installed, you can publish experiences without needing to change any code.

Can I make a unique experience for a specific set of users?

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Yes! You can create precise audiences based on product behavior, user interactions and attributes. You can go even deeper and make an experience unique to an individual user.