Analytics

From clicks to clarity

Translate product behavior into meaningful results with actionable analytics.

Metrics are nice. Momentum is better.

Appcues data helps you gain visibility on product behavior and track campaign performance. Answer questions and prove your impact with the help of our dashboards, reports, and conversational analysis.
Funnels
Where are users dropping off?
Segments
Who's adopting this feature?
Paths
What paths do users take?
TRENDS
Which features are getting adopted?
IMPACT
Did I achieve my desired outcome?
UPLIFT
Did it make a difference?
PERFORMANCE
How are my campaigns doing?

Track performance:

Can I prove to my exec team that these experiences led to an outcome?
Did this make a difference for the people who saw it?
How are my campaigns doing?

AI that helps with the big picture and the busy work.

Appcues AI can handle complex jobs like analyzing product behavior, answering questions, and surfacing opportunities. It can also tackle simple tasks like monitoring published experiences, catching broken links, and implementing fixes that you approve.

Either way, Appcues will suggest an action plan that drives the biggest impact.

Less guessing, more knowing

Find the metrics that matter

Watch active users, stickiness, sessions, and top pages move in real time.

Spin up custom dashboards

Build your own from scratch, or hand it to AI and watch it create one in seconds.

Surface answers

Type a question in plain language, let AI mine the data, and get a clear answer back.

Turn insights into action

Use what you've learned and let Appcues help you draft the next campaign.

Less guessing, more knowing

01

Find the metrics that matter

Watch active users, stickiness, sessions, and top pages move in real time.

02

Spin up custom dashboards

Build your own from scratch, or hand it to AI and watch it create one in seconds.

03

Surface answers

Type a question in plain language, let AI mine the data, and get a clear answer back.

04

Turn insights into action

Use what you've learned and let Appcues help you draft the next campaign.

Less guessing, more knowing

01

Find the metrics that matter

Watch active users, stickiness, sessions, and top pages move in real time.

02

Spin up custom dashboards

Build your own from scratch, or hand it to AI and watch it create one in seconds.

03

Surface answers

Type a question in plain language, let AI mine the data, and get a clear answer back.

04

Turn insights into action

Use what you've learned and let Appcues help you draft the next campaign.

FAQs

Have another question? Check out Appcues Docs!

What type of analytics are available in Appcues?

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Appcues has tools to track user actions, understand product behavior and monitor campaign performance. This includes being able to see trends, funnels, paths, retention curves, contextualized events, segments. You can visualize these as dashboards and reports or get text-based analysis, summaries and recommendations via AI.

Can I use AI to analyze Appcues data?

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Yes. You can always use the conversational interface to ask questions in plain language. The Appcues system will provide a high-level or detailed summary depending on your prompt.

Can Appcues Analytics be accessed via MCP?

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Yes. Appcues has an MCP (Model Context Protocol) server, which means you can access your live Appcues data directly from AI tools like Claude, ChatGPT, and Cursor.

Does Appcues automatically capture my product data?

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Yes. Appcues starts ingesting your product data as soon as you install it. This means that in some cases, you'll get info from before you started tracking something.

Build experiences that move people.
See what's possible with Appcues.
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