Product Adoption

This Fall: More Rooms, Less Zooms

Kristen Bryant Smith

August 28, 2026

This time of year is all about welcoming (or regretting) summer’s collapse into fall. For some that means going back-to-school, settling into new routines, and getting excited for football season. For those of us in B2B marketing, this time of year is all about building momentum to close out the year strong. It’s time for us to hit the road to make connections and hone our craft. That’s right, conference season is upon us! 

In September and October, the Appcues team will be here, there, and everywhere and we’d love to connect! Check out where we’ll be, register for our sessions, or stop by our booth. We’ll have swag, good conversation, and a great time. 

The Fall Calendar

Dates Where Event(s)
Sept 8–11 Stowe, VT Drive by Exit Five
Sept 8–10 San Francisco, CA
Appcues x Sierra Ventures Fireside Chat
Product Marketing Alliance Summit
Customer Marketing Alliance Summit
Sept 16–18 Boston, MA
Appcruise 2026
Unbound by HubSpot
Sept 24 Boston, MA MKTG WMN Garden Dinner
Sept 28–Oct 1 New York, NY
Pavilion GTM
MKTG WMN Garden Dinner
Oct 10–14 Holland, MI Death to Marketing
Oct 14–15 New York, NY Obsession by Base
Oct 20–21 Austin, TX Circus by Speero & Datadog

September 2026

September  8–11 -The Bay or the Green Mountain State

The second week of September I’ll be at Drive by ExitFive in Vermont the same week that many of my colleagues will be in the Bay. That Tuesday, September 8 we’re hosting a fireside chat with our friends (and investors) at Sierra Ventures. Our CEO Ryan will be talking about how to reshape your product launch process in the agentic era. 

The rest of the week you can catch Elana at the Customer Marketing Alliance Summit and some combo of Lindsay, Ryan and Berni at our booth or session at Product Marketing Alliance’s Product Marketing Summit.

September 16-18 - The Home of the Bean and the Cod

We’ll be in Boston (although we’re always in Boston) for HubSpot’s Unbound conference. We’re also hosting our first annual Appcruise this week. Join Ryan and Joe for a boat cruise on the Boston Harbor. Space is limited, you can request a spot here. 

September 24 - Back in the Bean

We’re co-hosting our first Garden Dinner with MKTG WMN at Kaia in the South End. Members get priority registration. Don’t miss your chance to hang with Sara. 

September 28-October 1 - The Big Apple 

This week in NYC you can catch me at Pavilion GTM or at the second of MKTG WMN’s Garden Dinners at the Speakeasy at LouLou on September 30. 

October 2026

October 10-14 - The Mitten’s Tulip City 

We’re sponsoring We’re Not Marketers’ Death to Marketing conference in Holland, MI. Elana and Ryan are running a workshop to help you rethink your product launch playbook. There are still spots available. 

October 14-15 - Back to the Empire State

Sara’s attending Obsession by Base: The AI Summit for Customer Growth. Find her and have a chat!

October 20-21 - Deep in the Heart of Texas

Lindsay, our Austin Local, will be at Circus by Speero & Datadog

Ryan, Berni, Lindsay, Elana, Joe, Sara, and I would love to connect in advance. Feel free to find us on Linkedin. We can’t wait to see you!

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