Product Adoption

Appcues MCP: Build, target, and publish in-app campaigns from Claude

Sara Detrik

September 22, 2026

Company Updates

Every day, more and more of your work lives in your AI instance. Those conversations are context that create a universe you build your day-to-day inside of. 

All those briefs, the company brand, team goals, and even last quarter’s results can now feed a live in-product campaign. Appcues now lets you analyze, build, target, and publish without asking you to leave your MCP. 

One agent session, across your connected tools

With so many streams running into your AI from multiple places, it’s become less and less useful to have to carry your briefs, positioning, segment logic, and what worked last quarter to a secondary platform when it already sits inside of your agent. 

Instead of starting with a blank slate build, your campaigns inherit all that context instead of forcing you to re-specify each time you want to create or tweak an experience. Create, adjust and measure Segments, Experiences, Campaigns, and even targeting. 

You can push to publish from your agent, and, since Appcues is one MCP among your many others, reporting comes back across multiple tools in one answer. 

What you can do with Appcues MCP

  1. Analyze and explore your data. 

Example prompt: Review my new user onboarding campaign. Tell me how it’s performing and suggest ways to optimize. 

  1. Define and manage Segments.

Example prompt: Create a Segment for customers with a renewal date in the next 3 months. 

  1. Build and manage Experiences.

Example prompt: Create a Flow for enterprise-plan customers announcing our new feature.

  1. Create and manage Campaigns.

Example prompt: I’m converting Start plan customers to Grow. Create a campaign that drives upsell to the next tier. 

  1. Publish or save as a draft.

Example prompt: Publish my drafted changes to the New User Onboarding welcome Flow. 

  1. Roll up reporting across platforms.

Example prompt: Using Appcues, HubSpot, and Outreach data, prep an OKR readout on how users in the feature adoption campaign are engaged. 

How to setup Appcues MCP

  1. Connect the Appcues server.
  2. Add our context file. Make sure you don’t skip this step, so you include the same design context our own editor has. 
  3. Start prompting!

The loop between creating and delivering value gets faster when you don’t have to re-enter the same context over and over again to get amazing results. Connect your server and see for yourself!

Interested in Appcues? Talk to a rep and get a demo for more information.

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