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Since 2013, companies have come to Appcues in search of a way to move their customers through their products. In the early days, most just wanted to get people to start using their software. As companies and their roadmaps grew, those needs matured. It became clear that the biggest wins came from helping direct and inform customers, not just once but consistently, so they could succeed without friction.
Thirteen years later, our in-app messaging and guides have helped millions of people unlock value from everyday software. But for years, our customers have been asking us to build a way for them to better connect these experiences back to business outcomes. These growth product managers and lifecycle and product marketers struggled to show the impact of an Appcues Flow to their execs and lacked the visibility they needed to inform their product roadmaps.
At the same time, our customers started using Appcues to do more than just onboarding and trial conversion. They started running complex customer engagement campaigns by building highly-targeted experiences for product launches, upsell offers, survey efforts, and customer advocacy programs. Considered alongside the changes AI has introduced to customer expectations and everyone’s business priorities, it was clear: Appcues had to evolve to meet this moment.
So, we rebuilt Appcues.
Appcues is now, and will continue to be, designed to empower teams to deliver impactful experiences and nurture the engaged customer bases required for them to grow. Over the past year and a half, we’ve been adding new features like insights, recommendations, funnels, enhanced event tracking and our first-gen AI assistant (Captain AI). We’ve been retooling our pricing and services model to better reflect the access to features, experts, and support teams need to be successful. We’ve also been updating our resources and marketing content to better address the challenges our customers are facing.
This week, we’re bringing it all together with the release of our new platform and website. In doing so, we hope to offer a complete package for transforming your product into the perfect place to reach and engage customers.
The new platform makes it faster and easier than ever to build, launch, and optimize behavior-based content within your products. The system now relies on a campaign framework so our customers can tie individual experiences to measurable business outcomes. Most notably, our expanded analytics now provide tools to track user actions, understand product behavior, and monitor campaign performance.
All of this comes to life in a modernized, conversational interface that allows you to tap into the power of our multi-agent AI engine on any screen. As of last week, new customers onboard directly into the new product and we’ve started the process of migrating existing customers. The new experience is very different from our legacy platform, so we’re taking our time bringing customers over. If you’re a customer reading this: join the early access list to get in as soon as possible.
Our new website reflects more than just a fresh visual identity. We’ve captured our thoughts and learnings about what it takes to engage customers today. We’re writing more than ever about centering customer needs, coordinating cross-functional teams, landing AI transformation, and involving customers at every stage of the lifecycle. The Customer Engagement Flywheel is the foundation for this content and we hope it helps keep the conversation going across your team.
Beyond these changes, we’ve updated our pricing and services model to ensure anyone can tap into the full power of the Appcues platform and team. Our pricing is now fully featured on every plan and metered based on usage. Knowing how much of a difference our people can make for our customers, our partnership model now provides greater access to their expertise.
We made each change thoughtfully and strategically, based on both what our customers have been asking for, and what they need to create a customer engagement program that leads to growth.
The last year and a half has been quite the journey and these changes are only the beginning. We’re excited to keep building for the future.
Here’s to the outcomes to come.
Product Adoption
TL;DR
Since 2013, companies have come to Appcues in search of a way to move their customers through their products. In the early days, most just wanted to get people to start using their software. As companies and their roadmaps grew, those needs matured. It became clear that the biggest wins came from helping direct and inform customers, not just once but consistently, so they could succeed without friction.
Thirteen years later, our in-app messaging and guides have helped millions of people unlock value from everyday software. But for years, our customers have been asking us to build a way for them to better connect these experiences back to business outcomes. These growth product managers and lifecycle and product marketers struggled to show the impact of an Appcues Flow to their execs and lacked the visibility they needed to inform their product roadmaps.
At the same time, our customers started using Appcues to do more than just onboarding and trial conversion. They started running complex customer engagement campaigns by building highly-targeted experiences for product launches, upsell offers, survey efforts, and customer advocacy programs. Considered alongside the changes AI has introduced to customer expectations and everyone’s business priorities, it was clear: Appcues had to evolve to meet this moment.
So, we rebuilt Appcues.
Appcues is now, and will continue to be, designed to empower teams to deliver impactful experiences and nurture the engaged customer bases required for them to grow. Over the past year and a half, we’ve been adding new features like insights, recommendations, funnels, enhanced event tracking and our first-gen AI assistant (Captain AI). We’ve been retooling our pricing and services model to better reflect the access to features, experts, and support teams need to be successful. We’ve also been updating our resources and marketing content to better address the challenges our customers are facing.
This week, we’re bringing it all together with the release of our new platform and website. In doing so, we hope to offer a complete package for transforming your product into the perfect place to reach and engage customers.
The new platform makes it faster and easier than ever to build, launch, and optimize behavior-based content within your products. The system now relies on a campaign framework so our customers can tie individual experiences to measurable business outcomes. Most notably, our expanded analytics now provide tools to track user actions, understand product behavior, and monitor campaign performance.
All of this comes to life in a modernized, conversational interface that allows you to tap into the power of our multi-agent AI engine on any screen. As of last week, new customers onboard directly into the new product and we’ve started the process of migrating existing customers. The new experience is very different from our legacy platform, so we’re taking our time bringing customers over. If you’re a customer reading this: join the early access list to get in as soon as possible.
Our new website reflects more than just a fresh visual identity. We’ve captured our thoughts and learnings about what it takes to engage customers today. We’re writing more than ever about centering customer needs, coordinating cross-functional teams, landing AI transformation, and involving customers at every stage of the lifecycle. The Customer Engagement Flywheel is the foundation for this content and we hope it helps keep the conversation going across your team.
Beyond these changes, we’ve updated our pricing and services model to ensure anyone can tap into the full power of the Appcues platform and team. Our pricing is now fully featured on every plan and metered based on usage. Knowing how much of a difference our people can make for our customers, our partnership model now provides greater access to their expertise.
We made each change thoughtfully and strategically, based on both what our customers have been asking for, and what they need to create a customer engagement program that leads to growth.
The last year and a half has been quite the journey and these changes are only the beginning. We’re excited to keep building for the future.
Here’s to the outcomes to come.
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