For teams of 25 or fewer

The full Appcues platform, built for small teams

Ship onboarding flows, feature announcements, and self-serve support in days, not quarters.

$3,600/year

For up to 1,000 MAUs

+ $250 one-time implementation fee

Includes:

The full Appcues platform — every experience type and integration

Up to 10 published experiences

Try email free (up to 1,000 emails)

12 months of reporting history

Guided onboarding to get your first flow live

Built for small teams with a need for speed

Live by end of week

Most teams go from setup to their first live flow in a day. That means a real onboarding experience, a feature announcement, or a self-serve support flow live in your product by end of week.

The full platform, none of the fine print

Every experience type, every channel, every integration. Same Appcues that powers Adobe, HubSpot, and Fiverr, sized for your team.

Pricing that fits your stage

$3,600/year for up to 1,000 MAUs. One-time $250 implementation fee. No surprise add-ons.

TEAMS LIKE YOURS ARE SHIPPING WITH APPCUES

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Get clear, seasoned guidance from a team that's helped thousands of companies grow through better awareness, adoption, and engagement.

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What's included

Build the right experience

Modals, tooltips, slideouts, banners, checklists, surveys, and more, built without code.

Reach users where it makes sense

In-app messaging, behavioral email, and push notifications from a single platform.

Target with confidence

Segment by user attributes, behavior, or any data you pipe in through integrations.

Learn what's working

12 months of reporting history, goal tracking, and event-level analytics.

Connect your tech stack

Native integrations with Segment, HubSpot, Mixpanel, Salesforce.

Use AI where it helps most

Appcues AI plans, builds, and improves experiences alongside your team.

FAQs

Have another question? Check out Appcues Docs!

What counts as a monthly active user (MAU)?

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An MAU is any user who signs into your product in a given month. Dormant users in your database don't count.

What if we exceed 3,000 MAUs?

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We'll keep your experiences running and reach out about moving to our Grow plan at your next billing cycle. No surprise overage charges.

What's the implementation fee?

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A guided setup with our team to get Appcues installed, your first audience defined, and your first flow live. Most teams are shipping in days.

Is there a free trial?

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Yes: try the full platform before you commit.

What happens when our team grows past 25 people?

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You're welcome to stay on Spark as long as the plan fits your usage. When you outgrow the MAU limit or need more advanced features, the Grow plan is a natural next step.

Create experiences that drive growth

See what's possible with Appcues.

Book a call