Best practices and biggest mistakes
Remember that time you hopped into a new product, only to play whack-a-mole with 20 pop-ups?
Or what about that time you excitedly joined a new app and saw… nothing? No onboarding experience, no sample data, nothing in the empty state. Just an overwhelming user interface with no clear indication of where to start. Woof.
And we’d be remiss not to mention Clippy—that insufferable little paperclip in Microsoft Office that shared “tips” at every turn, distracting and annoying users the entire way.
As consumers, we’ve all had our fair share of bad onboarding experiences. So let’s explore some common attributes that make an onboarding experience good or… miserable.
Whether you’re just starting out with user onboarding or you’ve already created some experiences for your newbies, reading up on some best practices will help you make sure your UX is in tip-top shape.
Even your leadership team should be privy to your onboarding projects. Since you’ll have already convinced them of the importance of increasing activation (*cough* Lesson 1 *cough*), they should be eager to see what you’ve got cookin’.