You own most of what a rebuild depends on, but not the call. This skill helps you start the work and make the case.
Use the framework we leaned on to rebuild Appcues in 2026: product, pricing, positioning and services, all at once. It's packaged for Claude. It helps product leaders decide whether their company needs a rebuild, start the work already in their remit, and bring their CEO a case they can say yes to.
A free Claude skill from Ryan Barry and Berni Fisher. No form. Works in Claude.ai, the Claude desktop app, Claude Code and any agent that accepts instructions.
The case for a rebuild
One page, for your CEO
Plus a draft of your CEO's note to the company, and a 30/60/90.
The skill plans around your seat: what you can start today, what to bring as a proposal, and what to ask for. Running the company yourself? Tell it, and it goes straight to the commitment and the company-wide plan.
Most companies change gradually because it feels safe. But if everyone is protecting the current product, nobody frees up the people to build the next one.
The skill starts by placing your product and your customers on the same scale. The gap between them is what a rebuild has to close.
What the product does for customers, and how much of the work it takes on itself.
What customers pay for, and the value metric it's tied to.
The from-to story every team can tell and every customer can recognize.
The people who set it up and carry it through with customers.
“Incremental wasn’t going to get us there.”
Ryan Barry, CEO of Appcues, Product-Led Summit Boston, October 2026
rebuild-and-land folder into ~/.claude/skills/.SKILL.md into your agent's instructions, and attach the files in references/.I run product. How do I make the case to my CEO that we need to rebuild?
Our board wants us to go AI native. Should we rebuild?
What are we protecting, and what is it costing us?
Help me write the note telling the company we're rebuilding.
Yes. There's no form and no trial. Download it, use it and share it.
No. The skill works the same whatever tools you already use.
Yes. Tell it the call is yours, and it skips the case-making. It goes straight to the decision, the note to your company and the company-wide rebuild plan.
Yes. It scales down: name what's holding you back, decide on purpose what you'll stop maintaining, ring-fence a team, and find the person whose call it is. It also adjusts for regulated industries and public companies.
It's built not to. Anything it can't get from you is marked as an assumption or unknown, and anything it designs for you is labeled a proposal.
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