Product Adoption Platform

The Product Adoption Platform Built to Move Users

Appcues brings live user behavior, your product context, and a decade of in-app expertise to every guide, walk-through, and flow you build. Get live in days. Loved by product and marketing teams.

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The engagement engine behind Adobe, HubSpot & 1000+ teams · G2 Highest ROI · SOC2 Compliant

Your product should be driving growth, not collecting support tickets.

Without intentional in-app guidance, users default to what they already know. Adoption lags. New features go undiscovered. The ROI on your product investment quietly disappears. Appcues fixes that  with behavior-triggered flows, product tours, and walkthroughs that appear exactly when users need them. Build with our agentic platform and get activation, adoption, and expansion campaigns live in days.

Flows & Walkthroughs

Step-by-step in-app guidance that gets users moving.

Build multi-step guided flows, interactive walkthroughs, and product tours that appear when users reach key moments in your product. Modal, tooltip, slideout — whatever the moment calls for.
Appcues AI

From prompt to published in minutes.

Describe the flow you want in plain language. Appcues AI builds the experience, defines the segment, and surfaces optimizations based on real performance data. Your team reviews and approves — nothing goes live without human sign-off.
Behavior-Based Triggering

The right experience, for the right user, at the right moment.

Trigger flows, checklists, and walkthroughs based on what users do — or don't do. Account attributes, product actions, milestones, segments. Always relevant. Never intrusive.
Analytics

Know exactly what's driving adoption.

Track adoption curves, funnel drop-offs, and experience performance with built-in analytics. AI surfaces which flows are moving users forward and flags what needs attention — so you can act, not audit.

“Easy to use, seamless integration, and a workflow game-changer”

Verified G2 Review
Computer & Network Security sector

Why customers prefer Appcues

Smarter Platform

Faster from idea to live

Describe what you want in plain language, and Appcues builds it. AI sends opportunities, suggests fixes, and optimizes campaigns in the background. Brief the platform once on your brand, product, and goals; every recommendation runs with that context from then on.

Pricing

Unlimited seats. All features. Every plan.

No per-seat penalties. No feature gating. Pricing scales with usage, not with how many people you want to loop in. Add teammates, run more experiments, scale adoption programs without a surprise renewal conversation.

Compliance

Built for teams that can't afford to get it wrong.

SOC2 Type 2, GDPR, CCPA, and HIPAA compliant. US and EU hosting available. Passes enterprise and fintech security reviews without a custom negotiation.

See how fast Appcues gets your users moving.

Book a 30-minute call. We'll show you how Appcues runs digital adoption flows for teams in your industry.

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See what's possible with Appcues.
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